Marketing Director

About the role

Heirloom is seeking a dynamic and experienced Marketing Director to lead our marketing initiatives from our headquarters in Mount Pleasant, South Carolina. This full-time position offers an exciting opportunity to shape our brand's presence and drive growth in a rapidly evolving market. The ideal candidate will possess a strong background in strategic marketing, with a proven track record of developing and executing successful campaigns that resonate with target audiences. You will work closely with cross-functional teams to ensure alignment with our business objectives and to enhance our market position.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies that align with Heirloom's business goals and objectives, ensuring a consistent brand message across all channels.
• Lead the marketing team in creating innovative campaigns that drive customer acquisition, engagement, and retention, utilizing both digital and traditional marketing methods.
• Analyze market trends and consumer behavior to identify opportunities for growth and improvement, adjusting strategies as necessary to stay ahead of the competition.
• Collaborate with product development and sales teams to create compelling product positioning and messaging that highlights the unique value propositions of our offerings.
• Oversee the management of the marketing budget, ensuring that resources are allocated effectively to maximize ROI and achieve desired outcomes.
• Establish key performance indicators (KPIs) to measure the success of marketing initiatives, providing regular reports and insights to senior leadership.
• Foster relationships with external partners, agencies, and vendors to enhance marketing efforts and expand brand reach.
• Drive the development of engaging content across various platforms, including social media, email marketing, and the company website, to build brand awareness and customer loyalty.
• Lead market research efforts to gather insights on customer preferences, competitive landscape, and industry trends, informing strategic decision-making.
• Mentor and develop the marketing team, promoting a culture of creativity, collaboration, and continuous improvement.
• Represent Heirloom at industry events, conferences, and networking opportunities to enhance brand visibility and establish thought leadership.
• Stay informed about emerging marketing technologies and trends, integrating new tools and techniques into the marketing strategy as appropriate.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• A minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies that drive business results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Experience managing budgets and optimizing marketing spend for maximum impact.
• Familiarity with digital marketing tools and platforms, including SEO, PPC, email marketing, and social media.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong leadership skills with experience in team development and mentoring.

Nice to have

• Experience in the technology or software industry is a plus.
• Knowledge of marketing automation tools and CRM systems.
• Familiarity with content management systems and website analytics.
• Previous experience in a startup or high-growth company.
• A passion for sustainability and environmental issues, aligning with Heirloom's mission.

Skills & tools

• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
• Strong understanding of social media platforms and their marketing potential.
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Familiarity with project management tools (e.g., Asana, Trello) to streamline team collaboration.

Practical notes

• This position is based in Mount Pleasant, South Carolina, and may require occasional travel for industry events and conferences.
• The salary for this role is competitive and commensurate with experience, with additional benefits offered.
• Heirloom is an equal opportunity employer and welcomes applicants from diverse backgrounds.

If you are a strategic thinker with a passion for marketing and a desire to make a significant impact in a growing company, we encourage you to apply for the Marketing Director position at Heirloom. Join us in shaping the future of our brand and driving our mission forward.