SEO Content Specialist | Philippines

About the role

Heidi is seeking an SEO Content Specialist to join our mission of building an AI Care Partner that brings a better rhythm to healthcare. In this role, you will own the creation and optimization of content that supports our global expansion and strengthens our organic reach. You will work directly with the GTM team as part of our pioneering organic growth team, shaping the foundational content that drives our hypergrowth. This is an opportunity to build 0 to 1 systems that will define our content strategy for years to come. Your work will directly support clinicians and patients by ensuring our voice is clear, accurate, and helpful in every search. If you are ready to make waves in the AI healthtech space, this role is your chance to lay the groundwork for a scalable and impactful content engine.

Key facts

What you'll do

• Create high-quality, search-optimised content such as blog posts, landing pages, and guides that improve organic visibility, user engagement, and sign-ups.
• Conduct in-depth keyword, competitor, AIO, and SERP research to uncover high-value search terms and strategic content opportunities.
• Test new content formats, structures, and topics to discover untapped growth areas and evaluate performance for continuous improvement.
• Optimise on-page elements including meta titles, meta descriptions, headings, and body copy to align with SEO best practices and maximise click-through rates.
• Leverage AI automation to streamline repetitive tasks, such as generating initial assets, coordinating translations, managing publishing workflows, and maintaining content masterlists.
• Collaborate closely with designers, developers, and other stakeholders to ensure content is technically sound, user-focused, and aligned with business goals.
• Analyse content performance using SEO tools and analytics to identify trends, insights, and data-driven improvements.
• Maintain a consistent publishing cadence while ensuring all content meets standards for quality, accuracy, and user intent.
• Document and refine content processes to support scalability and efficiency as the team grows.
• Support the creation of process briefs aimed at accurately automating performance tracking and reporting.
• Identify and prioritise content initiatives that deliver the highest impact on organic traffic and user acquisition.
• Work across the content lifecycle from ideation to publication, ensuring each piece contributes to the broader growth strategy.
• Partner with the global team to adapt content for different markets and regulatory environments.
• Monitor changes in search algorithms and industry guidelines to keep our content competitive and future-proof.
• Contribute to the long-term vision for content infrastructure that can scale tenfold over the coming years.

Requirements

• Bring 3 or more years of SEO copywriting experience with a proven track record of excellent content writing and a strong understanding of user intent.
• Demonstrate proficiency in CMS platforms, especially Sanity, including hands-on experience with content modeling and publishing.
• Show analytical capability by working with SEO tools and analytics platforms to make data-driven decisions.
• Operate as a self-starter with a history of shipping content that drives growth and comfort with consistent, hands-on execution.
• Communicate effectively with cross-functional teams, including designers, developers, and product stakeholders.
• Stay up-to-date with the latest in AIO, SEO trends, industry best practices, and emerging techniques in AI-driven organic search growth.
• A healthcare-related experience or medical background is considered a bonus and aligns well with our industry focus.
• You are based in the Philippines and eligible to work without sponsorship in Makati City.
• You can commit to full-time hours and are available during standard business hours for collaboration.
• You understand the importance of building for safety and reliability in a healthcare context.

Nice to have

• Previous experience in the healthcare or medical technology sector.
• Familiarity with healthtech products, clinical workflows, or patient-facing applications.
• Experience contributing to global health initiatives or public-facing health campaigns.
• Background in AI tools or automation relevant to content operations.

Practical notes

This role is based in Makati City and requires full-time commitment during standard business hours. Applicants must be eligible to work in the Philippines without the need for sponsorship. The position involves close collaboration with international teams across multiple time zones.