Lead Brand & Creative Strategist

About the role

You will own the end to end brand strategy for Headway from foundational positioning to expressive creative execution across a fragmented mental healthcare landscape. You will define the narrative and visual language that makes therapy feel accessible rather than exclusive in a market dominated by insurance gatekeeping. You will translate the complexity of automated credentialing and claims into a human centered story that resonates with both providers and patients. You will act as the strategic bridge between product reality and cultural perception ensuring our brand feels both grounded and visionary. You will shape how one in four Americans who need care experience our platform as a trusted solution. You will set the standard for how mental healthcare brands can show up with integrity, clarity, and cultural relevance at scale.

Key facts

What you'll do

• Own the end to end brand strategy for Headway including positioning narrative voice visual identity and creative frameworks that flex across audiences and objectives.
• Lead creative strategy for major campaigns brand moments and launches spanning performance marketing brand marketing product launches and corporate initiatives with measurable impact.
• Close critical insight gaps by partnering with Customer Insights to map what we know what we are missing and what the market is signaling so every brief is rooted in lived human experience.
• Drive cultural listening through ongoing sessions that surface the language fears and hopes around mental healthcare so our creative stays ahead of the conversation and the culture.
• Maintain competitive sharpness by continuously mapping how other mental health and primary care brands position themselves to ensure Headway remains distinctly differentiated.
• Translate complex operational realities such as credentialing claims and payment reconciliation into clear brand promises that providers and patients can immediately understand and trust.
• Lead collaborative feedback sessions with creative product and and design teams delivering clear actionable direction rooted in strategy brand best practices and measurable outcomes.
• Build and steward scalable brand systems including guidelines AI agents and tools that embed brand principles into how teams create work rather than relying on static documents.
• Champion the brand internally by educating teams across Headway on how to apply naming tone voice and visual language consistently in every touchpoint.
• Partner with Customer Insights to define and measure brand health and creative effectiveness tracking awareness perception and campaign lift to continuously refine strategy.
• Act as the strategic advisor on brand relevant decisions influencing naming product UI tone partnership announcements and PR moments to ensure coherence.
• Operate at the intersection of data empathy and craft to build a brand that feels both scientifically rigorous and deeply human in the context of mental healthcare.

Requirements

• You have 10 plus years in brand strategy brand management or brand marketing with a proven track record of building brands that earn lasting reputation and trust in demanding markets.
• You have successfully navigated complex regulated industries and know how to make bold brand work land in environments where stakes for every decision are high and clarity is essential.
• You are an exceptional cross functional collaborator who can translate ambiguous business challenges into coherent brand and communications strategies that multiple teams can execute.
• You have strong customer first instincts and can influence without authority especially in ambiguous high stakes moments where direction is not immediately clear.
• You are energized by fast moving environments and are comfortable with complexity undeterred by uncertainty and willing to make decisions with incomplete information.
• You are a force multiplier who develops others around you making everyone better through mentorship feedback and a commitment to excellence at every level of the organization.
• You demonstrate resilience and ownership thriving under pressure while managing multiple priorities and delivering high quality work on demanding timelines.
• You communicate with precision and empathy using language that reflects an understanding of the lived realities of people affected by mental health conditions and the providers who care for them.

Nice to have

• Preferred experience building brands in healthcare technology or highly regulated B2B environments where empathy and clarity must coexist with commercial rigor.
• Demonstrated ability to work closely with data teams to turn insights into strategic creative direction without relying solely on qualitative narratives.
• Experience developing tools or systems that help teams adhere to brand standards while preserving creative freedom and speed.

Practical notes

This is a full time remote role based in the United States. The position reports to the Head of Brand Marketing and requires regular collaboration across product marketing communications and customer insights teams. Travel is not required but occasional participation in company offsites may be considered. Employment is at will and candidates must be eligible to work in the United States without sponsorship at this time.