Senior Product Marketing Manager, Handshake AI
Job description
About the role
In this pivotal position, you will spearhead the product marketing efforts for Handshake AI's frontier lab division. Your role will involve acting as a vital link between technical research, product innovation, sales initiatives, and market outreach. You will be responsible for converting intricate technical concepts into accessible messaging tailored for researchers and lab directors.
Key facts
What you'll do
- Formulate and execute comprehensive positioning, messaging, and competitive strategies for Handshake AI's frontier lab sector, ensuring these align with Handshake's broader career network narrative.
- Collaborate closely with the Handshake AI research team to distill complex technical findings into market-ready content, thereby enhancing Handshake AI's reputation within both the research and AI sectors.
- Serve as the main point of contact for product marketing, overseeing all communications directed at labs, including crafting value propositions, proof points, pricing narratives, and addressing objections.
- Develop and sustain sales enablement materials such as playbooks, presentation scripts, competitive analyses, and pitch documents, continuously refining these tools based on insights from the sales team.
- Partner with leadership from Handshake AI's Product and Sales divisions to define long-term product strategies and market approaches, transforming customer feedback, competitive intelligence, and market trends into actionable executive recommendations.
- Collaborate with the event marketing team to translate Handshake AI's positioning into captivating in-person and virtual experiences, managing messaging for executive dinners, field events, and conference engagements.
- Analyze market trends and customer feedback to inform product development and marketing strategies, ensuring alignment with industry needs and expectations.
- Monitor and report on the effectiveness of marketing initiatives, utilizing data to drive continuous improvement and inform future strategies.
- Engage with cross-functional teams to ensure cohesive messaging and branding across all platforms and materials.
- Foster relationships with key stakeholders, both internally and externally, to enhance product visibility and market penetration.
- Stay updated on industry trends and competitor activities to maintain a competitive edge in the market.
Requirements
- A minimum of 6 years of experience in product marketing, content marketing, or a similar B2B marketing role.
- Proven ability to navigate ambiguous situations effectively, making progress even with incomplete information while prioritizing tasks effectively.
- Strong influencing skills, with a track record of engaging individuals at all levels of an organization, including senior executives.
- Excellent project management capabilities, with experience in coordinating complex product launches that involve multiple stakeholders.
- Experience in creating sales enablement content, including competitive positioning and technical demonstration materials.
- A demonstrated history of building programs from the ground up, showing comfort with initial development phases and the ability to scale operations based on data-driven insights.
Nice to have
- Familiarity with human data or AI training datasets.
- Previous experience working directly with researchers, scientists, or other technical professionals.
- Knowledge of the latest trends and technologies in AI and machine learning.
Skills & tools
- Expertise in product marketing
- Proficiency in content marketing
- Strong background in B2B marketing
- Experience with sales enablement strategies
- Knowledge of go-to-market strategies
- Project management proficiency
- Competitive analysis skills
Practical notes
This position is based on-site in San Francisco. Handshake provides a robust benefits package for full-time employees in the U.S., which includes equity options, 401(k) matching, paid parental leave, fertility assistance, comprehensive medical, dental, and vision coverage, mental health support, a $500 wellness stipend, and a $2,000 learning stipend. Employees enjoy flexible paid time off, 15 holidays plus 2 additional flexible days, and opportunities for team outings. Additional benefits include support for internet and commuting costs, along with complimentary lunch and gym access at the San Francisco office.
About the company
Handshake is a career community for college students and recent graduates. Founded in 2014, Handshake connects students at over 1,400 educational institutions with employers for internships and entry-level jobs.