Senior Product Designer

About the role

GoFundMe is the world's most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes - for themselves and each other. Together, our community has raised more than $40 billion since 2010. The GoFundMe team is searching for our next Senior Product Designer to help create experiences that connect and support fundraiser organizers, potential donors, supporters, and nonprofits. This role isn't just about pixels and prototypes - it's about empathy, clarity, and creating real human impact. You will be a core part of a triad leadership team, working shoulder-to-shoulder with your Product and Engineering partners to shape the vision, strategy, and execution of our most critical initiatives. Together, you will drive cross-functional collaboration with research, marketing, customer care, and more, to unlock user value, and guide the evolution of our platform. We are looking for a creative, strategic thinker with strong craft and a deep sense of purpose. Someone who thrives in ambiguity, leads with curiosity, and brings others along for the journey.

Key facts

What you'll do

Define and drive experience strategy across multiple product areas, aligning design vision with company goals and influencing roadmaps through strong product thinking and storytelling.

Use deep qualitative and quantitative insight to define problems, evaluate tradeoffs, and measure impact, connecting customer outcomes to business results and guiding teams toward high-leverage opportunities.

Lead complex, cross-functional design explorations, facilitating workshops and working sessions that align Product, Engineering, Data, and Research around shared problem definitions and conceptual direction.

Own end-to-end design execution for high-impact initiatives, producing high-quality designs, prototypes, and specifications while ensuring cohesion across surfaces and touchpoints.

Steward and evolve the Heart design system, identifying systemic gaps, influencing standards, and ensuring consistency, scalability, and accessibility across the product ecosystem.

Partner closely with Product and Engineering leadership to translate ambiguous problem spaces into clear, actionable solutions that are intuitive, elegant, and durable.

Raise the bar for design quality across the organization by leading critiques, mentoring designers, and modeling strong craft, feedback, and decision-making practices.

Act as a design thought leader, proactively identifying opportunities to improve processes, tools, and ways of working to help design scale effectively.

Champion user-centered design principles in every phase of product development, ensuring that empathy and clarity guide decisions from discovery through delivery.

Collaborate with research and data partners to synthesize findings into actionable insights that inform both strategic and tactical design decisions.

Drive design system improvements that enhance efficiency, consistency, and scalability, enabling the team to deliver quality experiences at speed.

Influence stakeholders through clear, compelling narratives that connect design rationale to product outcomes and organizational objectives.

Participate in hands-on prototyping and testing to validate concepts, refine interactions, and ensure usability across diverse user segments.

Contribute to the broader design community by sharing knowledge, fostering collaboration, and promoting best practices in design operations.

Requirements

6+ years of experience as a Product Designer working in-house or at an agency.

Bring an expert understanding of the formal elements of design, including typography, layout, balance, and proportion.

You have great aesthetic judgment and attention to detail.

You are skilled at articulating your design decisions.

End-to-end experience designing consumer-facing experiences for web and native apps.

You are a problem solver that requires very little guidance on projects and thrives in a fast-paced environment.

You have the ability to take initiative, prioritize, manage workloads, and meet project deadlines.

You are an excellent communicator and can clearly articulate your design decisions, ideas, and vision.

You are empathetic and have a user-centered approach to design.

Experience working with a lean team of Engineers, Product Managers and User Researchers.

Nice to have

Native app experience.

Experience using AI tools for design and/or development.

Practical notes

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