Senior Social Media Manager

About the role

You will define and execute the social media strategy for Culture Amp, ensuring our brand voice remains human and authoritative. Reporting to the Director of Content Strategy and Campaigns, you will work within the Corporate Marketing team to connect our platform to key moments and audiences. In this capacity, you will own the end-to-end social media lifecycle from ideation to performance review. You will act as the strategic architect of our digital presence, translating complex people data into engaging narratives for a global audience. The role requires you to balance creative storytelling with analytical rigor to drive meaningful engagement. You will serve as a key partner to product and PR teams, aligning social initiatives with broader business objectives. This position is pivotal in shaping how Culture Amp is perceived in the market and by our customers.

Key facts

What you'll do

• Architect and manage the organic social strategy across LinkedIn, YouTube, Instagram, and Reddit, ensuring cohesive messaging.
• Develop a distinct brand narrative that transforms our social channels into a vibrant community hub for HR professionals.
• Oversee daily content planning, publishing workflows, and active community engagement to foster meaningful conversations.
• Write and edit compelling copy tailored to diverse audiences, including technical HR practitioners and executive decision-makers.
• Collaborate with internal stakeholders on product launches, people science insights, and strategic event promotion to amplify reach.
• Align social media activities with public relations and broader communications milestones to ensure synchronized messaging.
• Create comprehensive internal social toolkits to facilitate employee advocacy and amplify authentic internal voices.
• Implement AI-driven workflows to enhance creative efficiency, streamline content production, and reduce manual overhead.
• Track and analyze performance metrics, reporting on engagement, reach, and brand impact to inform data-driven decisions.
• Produce social-first video content and adapt swiftly to emerging platform trends and algorithm changes.

Requirements

• Bring 5-7 years of professional experience in social media, with a preferred background in B2B or technology sectors.
• Demonstrate a proven ability to build and execute performance-driven strategies across multiple social platforms simultaneously.
• Exhibit strong editorial judgment with a keen eye for detail to maintain a consistent and authoritative brand voice.
• Show excellent project management skills, balancing multiple priorities in a dynamic and fast-paced environment.
• Possess the ability to create content that resonates with both technical HR users and senior business leadership effectively.
• Thrive in a fast-paced environment where strategic thinking and rapid execution happen concurrently and interdependently.
• Demonstrate proficiency in visual design principles and collaborate effectively with creative teams to execute concepts.
• Communicate clearly and persuasively, ensuring complex ideas are translated into accessible and engaging social content.
• Adhere to deadlines and quality standards while managing competing demands and shifting priorities with professionalism.
• Leverage data insights to iterate on content strategies and optimize performance over time continuously.

Nice to have

• Experience managing executive social programs or leading internal influencer initiatives to amplify reach.
• Hands-on video production and editing skills to create high-quality content natively on social platforms.
• Familiarity with AI tools for content creation and workflow optimization to enhance productivity and innovation.
• Experience supporting integrated marketing campaigns and managing live event coverage across social channels.
• A portfolio demonstrating successful social campaigns in the B2B technology or HR technology space.
• Previous experience working with social listening tools to monitor brand sentiment and industry conversations.
• Knowledge of SEO principles as they apply to social content and discoverability on platforms like YouTube and LinkedIn.
• Understanding of community management best practices to build and nurture engaged online audiences.

Practical notes

This is a full-time role based in San Francisco, requiring hybrid work with an expectation of two days in the local office per week. The start date is not specified on the source page. Compensation is structured as a base salary ranging from $116,000 to $130,000 USD, excluding bonuses or other potential incentives. The offer includes equity through the Employee Share Option Program as part of the total rewards package. Comprehensive benefits are provided, including medical insurance for you and your family, inclusive parental leave, and an extended end-of-year break. You will receive a monthly wellbeing allowance and quarterly refresh days to support work-life balance. The company provides equipment, including a MacBook and a home office setup budget, to facilitate remote work. Five annual social impact days are allocated for volunteer work, encouraging engagement with local communities. If you require disability-related accommodations during the application or interview process, you may contact accommodations@cultureamp.com for assistance.