Marketing Director - Tokyo, JP

About the role

The Marketing Director in Tokyo is entrusted with architecting and executing the comprehensive marketing vision for Cic across Japan and the broader Asian region. This leader will own the end-to-end marketing lifecycle, translating business objectives into cohesive strategies that elevate the Cic brand and drive market penetration. They will foster deep collaboration with Cic Japan leadership to align marketing initiatives with corporate growth targets and operational plans. The role demands a hands-on strategist who is comfortable both in the boardroom and in the trenches of campaign execution. Success in this position will be measured by the ability to generate scalable demand and strengthen Cic's position as a premier innovation ecosystem. This is a pivotal opportunity to shape the narrative of innovation hubs across the Asia-Pacific region. The director will ensure all marketing activities reflect the core values of connectivity, collaboration, and impact that define the Cic network.

Key facts

What you'll do

• Conduct in-depth market analysis to identify growth segments and emerging trends, using insights to shape Cic's brand narrative and marketing initiatives across Japan and Asia.
• Architect and own the end-to-end marketing strategy for Cic Japan, aligning with global objectives and adjusting for local market dynamics.
• Develop and manage an integrated marketing mix, including digital advertising, social media, email campaigns, PR, and print collateral to ensure consistent messaging.
• Serve as the primary strategic partner to the Japan country leadership, providing data-driven recommendations to support business unit priorities.
• Oversee the planning, execution, and optimization of demand generation programs, managing the full funnel from awareness to conversion and retention.
• Direct the creation and localization of marketing content, ensuring all materials resonate with target audiences and adhere to the Cic brand standards.
• Manage and mentor external agencies and vendors, maintaining strong relationships while rigorously managing budgets and performance metrics.
• Implement robust measurement frameworks, analyzing campaign performance and ROI to continuously refine marketing tactics and reporting insights to stakeholders.
• Lead the annual planning cycle for the Japan office, defining KPIs, budgets, and go-to-market strategies for new launches and expansions.
• Act as the central point of contact for global marketing teams, facilitating cross-regional collaboration and ensuring alignment with the broader Cic vision.
• Drive the development of the Cic brand architecture and visual identity system to support scalability across new markets.
• Coordinate with product and business development teams to ensure marketing initiatives support the commercialization of new campus offerings.
• Leverage CRM and marketing automation platforms to nurture leads and manage complex stakeholder relationships across the region.
• Spearhead high-impact events and activations that position Cic as a thought leader in the innovation and startup ecosystem.
• Provide strategic oversight for public relations and media relations, securing positive coverage that enhances the Cic brand reputation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree is preferred.
• A minimum of 8 years of progressive marketing leadership experience, with at least 5 years managing teams and budgets exceeding USD 1M.
• Demonstrated success in developing and executing integrated marketing campaigns that drive measurable business growth.
• Extensive experience managing complex projects and multiple stakeholders in a fast-paced, dynamic environment.
• Exceptional written and verbal communication skills in English and Japanese, with the ability to present to executive audiences.
• Strong analytical mindset, comfortable working with large data sets to derive actionable insights and inform strategy.
• Proven ability to build and maintain relationships with external partners, including agencies, media, and industry influencers.
• Deep understanding of B2B marketing principles and the ability to navigate complex enterprise sales cycles.
• Willingness to travel occasionally within Japan and across Asia Pacific regions to support key initiatives and stakeholder meetings.

Practical notes

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