Content, Social and Community Manager

About the role

Blockchain.com is seeking a dynamic individual to lead the development and implementation of its product narrative, content strategy, social media presence, and community engagement initiatives for both consumer and Web3 products. This role is pivotal in ensuring that the brand resonates with crypto enthusiasts and tech-savvy audiences. The responsibilities encompass a range of activities, including managing social media channels, producing editorial content, engaging with community members, launching new products, and responding to market developments in real-time.

Key facts

What you'll do

• Develop and execute comprehensive marketing, content, and social strategies tailored for Web3 and consumer products, ensuring a consistent brand voice across various platforms and formats, including social media, editorial, video, and community engagement.
• Take ownership of storytelling for product launches and lifecycle management, particularly focusing on prediction markets, perpetual futures, and innovative privacy-focused AI products.
• Simplify intricate concepts such as derivatives trading and AI data privacy into engaging campaigns, educational materials, and interactive content that resonate with the target audience.
• Collaborate closely with teams across Product Marketing, Growth, Product Development, Legal, Compliance, and executive leadership to ensure alignment of Web3 and AI messaging with overarching business objectives.
• Lead the community and social media strategy, expanding outreach to Web3-centric platforms like Discord, Telegram, Farcaster, and Lens to foster deeper engagement.
• Manage user incentives and liquidity initiatives while establishing real-time feedback mechanisms for AI and trading products to enhance user experience.
• Oversee a comprehensive content operation that includes editorial planning, technical research, newsletters, thought leadership pieces, and product education materials.
• Build and mentor a team of content creators, community managers, and social strategists to enhance the overall effectiveness of the content strategy.
• Create monitoring systems to swiftly adapt to market changes, emerging crypto trends, advancements in AI, and competitor activities.
• Analyze and report on performance metrics, using data-driven insights to refine strategies aimed at boosting user acquisition and product engagement.
• Ensure that all content produced adheres to high standards of accuracy, timeliness, and compliance within a regulated global financial and data privacy framework.

Requirements

• Extensive experience in leading marketing, product marketing, content, or community strategies within the Web3 space, particularly in crypto, DeFi, FinTech, or similar rapidly evolving tech sectors.
• Deep understanding of tokenomics, trading psychology, privacy technologies, and the decentralized culture that underpins the industry.
• Proven track record of successfully launching complex technical products and translating them into clear, compelling value propositions for users.
• Experience in managing cross-functional workflows involving Product, Growth, Communications, Legal, and Compliance teams.
• Strong editorial skills with the ability to write, edit, and provide insights on both broad concepts and intricate details related to crypto or AI technologies.
• Ability to thrive in a fast-paced environment where market dynamics can change on a daily basis.

Nice to have

• Background in marketing trading products, derivatives, prediction markets, or solutions related to decentralized identity and privacy.
• Knowledge of consumer AI applications or privacy-preserving technologies, such as zero-knowledge proofs, decentralized computing, or local-first AI.
• Active engagement in crypto communities on platforms like Twitter/X, Discord, Farcaster, Telegram, and among developer circles.
• Experience in building social media presences for founders or executives, as well as developing corporate thought leadership initiatives in the Web3 space.

Skills & tools

• Expertise in Web3 and DeFi marketing strategies
• Familiarity with concepts in AI and privacy technology
• Proficiency in using social platforms such as Discord, Telegram, Farcaster, Lens, and X
• Strong skills in editorial planning and managing content operations
• Experience in community management and growth strategy development
• Ability to create and execute go-to-market campaigns
• Competence in performance analytics and reporting

Practical notes

• Compensation will be commensurate with experience and includes significant equity options.
• Opportunity to work remotely for up to 20 days each year.
• Membership to ClassPass provided for fitness and wellness.
• Budget allocated for professional development and learning opportunities.
• Unlimited vacation policy to promote work-life balance.
• Company provides Apple equipment to facilitate work efficiency.