Brand KOL Specialist

About the role

Binance operates the world's largest cryptocurrency exchange by both trading volume and registered users, serving over 320 million people across more than 100 countries. The company maintains a leading position in digital asset services that span trading, finance, education, research, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world. As a Brand KOL Specialist within the Binance Accelerator Program, you will contribute to shaping brand perception and awareness through strategic partnerships with key opinion leaders across Asia. This 3-6 month internship provides early career talent with hands-on experience in the rapidly growing digital assets industry and a firsthand look at what it means to work at the world's leading blockchain ecosystem.

Key facts

What you'll do

• Support the development and execution of key opinion leader strategies for brand awareness campaigns across the Asia region.
• Identify and evaluate potential KOL partners who align with Binance's brand values and resonate with target audiences.
• Build and maintain ongoing relationships with content creators, influencers, and community leaders active in the digital assets space.
• Coordinate outreach efforts to engage KOLs in promoting Binance products, services, and educational initiatives to wider communities.
• Track and analyze campaign performance metrics to measure the impact of KOL partnerships on brand recognition and growth.
• Collaborate with cross-functional teams including marketing, communications, and community to align KOL activities with broader organizational goals.
• Assist in creating content briefs and campaign guidelines for KOL collaborators to ensure consistent brand messaging and tone.
• Monitor social media and digital platforms to identify trending conversations and potential KOL engagement opportunities in real time.
• Help organize events and activations that bring KOLs and the Binance community together in the Asia region.
• Contribute to reporting and documentation that captures lessons learned and best practices from each campaign cycle.
• Work alongside the brand team to refine KOL selection criteria and improve the overall partnership framework over time.
• Participate in regular team meetings to share updates on KOL engagements and propose new ideas for campaign optimization.

Requirements

• Currently enrolled university student or recent graduate holding a bachelor's degree or equivalent qualification from an accredited institution.
• Strong written and verbal communication skills with the ability to craft compelling outreach messages for diverse audiences.
• Familiarity with social media platforms and digital content ecosystems, particularly in the Asia region and its varied markets.
• Understanding of cryptocurrency and blockchain concepts at a foundational level is strongly preferred for this role.
• Ability to work independently and manage multiple KOL relationships and campaigns simultaneously without direct supervision.
• Demonstrated interest in digital assets, fintech, or the broader blockchain industry through coursework or personal projects.
• Comfortable working in a fast-paced environment with shifting priorities and tight deadlines across multiple campaigns at once.
• Willingness to learn about Binance's full product suite and the competitive landscape of digital asset exchanges.
• Experience with project management or organizational tools is a benefit when juggling several KOL partnerships at the same time.
• A proactive mindset with the drive to take ownership of campaigns and see them through from start to finish.

Nice to have

• Previous experience managing influencer or creator relationships in any industry, especially in technology or finance sectors.
• Knowledge of major social media and content platforms popular across different Asian markets and cultural contexts.
• Familiarity with data analytics tools used to measure campaign reach, engagement, and conversion rates over time.
• Background in marketing, communications, business, or a related field of study at the university level.

Skills & tools

• Proficiency in social media management platforms and content scheduling tools for campaign coordination and ongoing tracking.
• Ability to use spreadsheet applications for tracking KOL partnerships, outreach logs, and campaign performance data accurately.
• Comfort with presentation software for sharing campaign results and strategy recommendations with team members and stakeholders.
• Basic understanding of search engine optimization and content marketing principles as applied to digital campaigns and content.
• Experience with collaboration and project management tools for coordinating with distributed teams across multiple time zones.
• Familiarity with graphic design or video editing tools is a plus for reviewing content produced by KOL partners.

Practical notes

• This role is part of the Binance Accelerator Program, which runs for 3 to 6 months as an internship for early career professionals.
• The program is designed for early career talent seeking firsthand experience in the digital assets sector and the broader blockchain ecosystem.
• Participants will have access to networking opportunities and professional development activities throughout the duration of the internship period.
• Terms of employment and engagement are subject to contract and local applicable laws in the region where the role is based.
• The Binance Accelerator Program also offers opportunities for professional growth that expand your network and build transferable skills for your career forward.

About the company

Binance is the largest cryptocurrency exchange in the world by daily trading volume. Founded by Changpeng Zhao in 2017, the platform supports spot, futures, and options trading across hundreds of digital asset pairs. Richard Teng succeeded Zhao as CEO in November 2023. In March 2025, Binance raised $2 billion in a Series C round led by MGX, an Abu Dhabi-based technology investor.