Principal Product Designer, Partner Experience

About the role

BetterUp is seeking a Principal Product Designer to define and own the visual and strategic direction of Partner Experience, a critical B2B surface that enterprise decision-makers rely on to engage with coaching at scale. This role is responsible for shaping the end-to-end design of Partner Hub, Performance Intelligence, and analytics surfaces that turn complex behavioral and performance data into clear, actionable insights. The designer in this role will act as a strategic partner to enterprise stakeholders, ensuring that intricate workflows and multi-role configurations feel intuitive, trustworthy, and aligned with business goals. You will translate ambiguous, high-stakes problems into elegant design solutions that balance depth of data with clarity of experience. This position requires a rare combination of visual craft, systems thinking, and enterprise fluency, operating at a principal level alongside senior product and engineering leaders. You will define foundational patterns that enable consistency and speed as the partner ecosystem grows, while actively contributing to the broader design culture at BetterUp. This is a role for someone who thrives on ownership, enjoys navigating constraint-heavy environments, and is passionate through and through about the impact of design on organizational transformation. If you are excited by the opportunity to build the future of enterprise partner experiences from the ground up, this is your chance to leave a lasting mark on how the world engages with human potential at scale.

Key facts

• Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces.
• Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action.
• Lead 0→1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions.
• Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities.
• Design scalable UX patterns that hold up across partners with vastly different organizational structures, program configurations, and reporting needs.
• Build and maintain foundational design systems and patterns for enterprise B2B surfaces that enable speed and consistency as the product grows.
• Actively contribute to BetterUp's design culture, participating in cross-pod critiques and serving as the connective voice between the member experience and the partner data story it generates.
• Collaborate closely with researchers and data analysts to surface insights that inform interaction models, information architecture, and decision pathways for enterprise stakeholders.
• Define interaction models for multi-role environments where administrators, coaches, and executives each need distinct views and controls of the same data.
• Champion accessibility, performance, and content strategy across complex interfaces to ensure that partner experiences are inclusive, reliable, and easy to adopt at scale.
• Visual design taste and craft are the foundation of this role; this is not a soft skill - it is the core of what it means to be a Principal Designer at BetterUp, and your portfolio must demonstrate it.
• 10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy.
• A portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum - from early concept to polished execution - with portfolio evidence of taste, not just process.
• Deep expertise designing enterprise B2B surfaces, including complex administrative workflows, data-dense dashboards, multi-role permission models, and B2B-to-B2C two-sided interactions.
• Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience at an organizational level.
• Demonstrated ability to influence product and engineering direction at the VP and executive level - earning trust through clarity, craft, and strategic judgment.
• Strong design systems sensibility: you understand how foundational design decisions compound across a product at scale, and you have built or meaningfully shaped systems that teams rely on.
• Experience designing products at the intersection of data, policy, and user behavior in regulated or high-stakes environments is essential.
• Experience working within a hybrid operating model that requires intentional in-person collaboration a minimum number of days per month.
• Familiarity with coaching, learning and development domains, and an understanding of how behavioral science informs product decisions.
• Comfort working across distributed teams and time zones while maintaining a strong sense of presence and partnership.

Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.