Narratives & Communications Lead

About the role

The Narratives & Communications Lead at Basis is the principal storyteller responsible for defining and executing the company's public narrative in the world of applied AI and accounting. This role owns the end-to-end messaging strategy that positions Basis as the definitive leader where AI agents meet real economic production. You will architect the narrative framework that makes Basis distinct, translating complex agentic technology into compelling stories that resonate with elite engineers and operators. The hire will establish the tone of voice and content pillars that communicate both the technical sophistication and the economic impact of our deployed agents. You will own the cadence and quality of external communications, ensuring our brand is synonymous with production-grade, reliable, and intelligent automation. This is a rare opportunity to shape the perception of an entirely new category of AI application from the ground up. You will work closely with the founding team to ensure every story aligns with our long-term vision of building a generational company in the real economy. Because we write frequently but not nearly often enough, this role will dramatically increase the volume and quality of our public narrative, especially to top-tier machine learning and software engineering talent. Ultimately, you will own the lens through which the world sees Basis and ensure our brand reflects the ambition and execution of a company racing to deploy the most advanced applied ML at production scale.

Key facts

What you'll do

Define and own the end-to-end narrative and communications strategy for Basis, establishing the core story that differentiates our applied AI agents in the accounting sector.

Write exceptionally clear, compelling, and technically accurate content for a range of audiences, including elite ML engineers, industry operators, and potential enterprise customers.

Establish the company voice and messaging hierarchy, ensuring consistency across all public channels including blogs, essays, and external announcements.

Serve as the primary author for high-impact narratives, translating complex technical achievements into stories that resonate with technical and non-technical stakeholders alike.

Identify and articulate the unique thesis of Basis, explaining why this moment in AI and accounting demands a new category of production agent.

Champion a culture of frequent and high-quality public writing, setting the standard for how Basis communicates its vision, product updates, and industry insights.

Collaborate closely with the founding team and product leaders to surface the most newsworthy developments and ensure timely communication of major milestones.

Analyze narrative effectiveness and iterate on messaging based on audience feedback, engagement metrics, and evolving market conditions.

Act as the external narrative expert, providing guidance to other teams on how to align their work with the broader company story.

Build and maintain relationships with key external audiences, helping to position Basis as a thought leader at the intersection of AI and accounting.

Translate the technical achievements of our ML team into accessible narratives that explain the capabilities and limitations of our deployed agents.

Own the creation of narrative frameworks that can be adapted across different contexts while maintaining a coherent brand identity.

Continuously scan the landscape of AI and accounting to identify emerging narratives and ensure Basis remains at the forefront of the conversation.

Ensure all communications reflect the deep economic impact of improving accounting quality through autonomous agent deployment.

Requirements

You must be an excellent writer with a proven track record of crafting compelling narratives and producing extraordinary prose across multiple formats.

You must have a body of public writing that demonstrates your ability to communicate complex ideas clearly and with style.

You must be a first principles reasoner capable of breaking down intricate technical problems into fundamental components and explaining them with clarity.

You must understand the zeitgeist of the technology community, including what top engineers and technologists read, care about, and discuss on platforms like X and Substack.

You must possess exceptional taste and judgment, able to distinguish between authentic messaging and packaged communication that lacks depth.

You must be fully committed to this role, understanding that this is not a 9-to-5 position and requires a high degree of ownership and velocity.

You must be comfortable operating in an environment that is rapidly evolving and where the playbook for building AI applications does not yet exist.

You must be able to work autonomously while remaining tightly aligned with the strategic vision of the founding team and key stakeholders.

Nice to have

Experience writing about applied AI or technical infrastructure for a specialized audience.

Familiarity with the accounting or finance domain and the specific challenges faced by accounting teams.

Previous experience in a fast-paced startup environment where narrative had to adapt quickly to new developments.

Practical notes

This role is based in our New York Office at Flatiron.

The engagement is full-time, and the hours are demanding, requiring deep focus and availability.

Travel is not expected as part of this role.

Visa sponsorship is not available for this position at this time.

Candidates must be authorized to work in the United States without sponsorship.

There is no deadline to apply, but the window to join is limited as we are moving at a fast pace to build our narrative presence.