GTM Engineer
Job description
GTM Engineer at Basic Capital.
About the role
This position owns and evolves the technical foundation for campaigns, sequences, and data flows that generate revenue. It delivers hands-on, high-agency support to remove friction and expand pipeline.
Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.
Key facts
What you'll do
Operational infrastructure is kept current to support campaigns, sequences, enrichment, and data pipelines.
Programmatic and personalized cold email sequences are designed and iterated to meet motion goals.
High-value accounts are identified using signal-based triggers, and cross-channel coordination is arranged.
The GTMA team is enabled as an operational partner, with sequences executed by them and supported by this role.
Tool issues, sequence problems, and process gaps are resolved to sustain smooth outbound execution.
New team members are onboarded on tools and best practices so they can operate within the outbound motion.
Operational friction in the outbound motion is identified and removed to streamline campaigns and handoffs.
Workflows and standard operating procedures are documented to capture execution standards.
Clean data flows are maintained between systems such as CRM, engagement tools, and reporting platforms.
Sequences are continuously refined using performance data to improve results over time.
New campaigns are launched quickly and cleanly with stable infrastructure and clear documentation.
Pipeline from outbound efforts is predictable and scalable to support growth goals.
Requirements
2+ years of experience in a GTM Engineer, RevOps, Sales Ops, or Marketing Ops role.
Hands-on experience with outbound tools such as email, calling, and engagement platforms.
Comfortable using APIs, webhooks, and basic scripting in Python or JavaScript to connect and automate tools.
Able to build and optimize cold outreach sequences for demand generation.
Works autonomously and takes ownership of problems without constant direction.
Analytical mindset applies data to inform decisions and optimize performance.
Nice to have
Experience at fast-growing B2B SaaS companies.
Familiarity with intent data and programmatic prospecting methods.
Experience with HubSpot or similar CRM systems.
Track record of optimizing BDR or SDR motions.
Familiarity with intent data and programmatic prospecting.
Prior experience in sales operations or revenue operations.
Practical notes
Role is based in the New York Office with US work eligibility.
Typical interview steps
Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.
Career growth
Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.
Questions to ask
Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.
About the company
Join us on a mission to increase the rate at which Americans save for retirement.