Marketing Manager

About the role

As a , you will be responsible for developing and executing strategic marketing initiatives across a portfolio of properties. Your role will involve working closely with operational leadership teams to support leasing objectives, enhance property visibility, and improve occupancy rates. You will analyze marketing performance metrics, identify opportunities for growth, and implement innovative campaigns to attract prospective residents. This position requires a proactive approach, excellent communication skills, and the ability to manage multiple projects simultaneously. You will serve as a key liaison between the marketing team, property management teams, and external vendors, ensuring that marketing strategies align with overall business goals. The role offers a dynamic environment where your creativity and analytical skills will directly impact property performance and company success.

Key facts

What you'll do

• Collaborate with operational leadership to develop and refine marketing strategies that support leasing goals for each property within your portfolio.
• resources from the centralized marketing team and external vendor partners to craft tailored marketing plans that resonate with target audiences.
• Monitor and evaluate leasing and marketing performance through data analysis, providing detailed reports and insights to leadership and clients to inform decision-making.
• Establish clear short-term and long-term marketing objectives, setting measurable goals and tracking progress to ensure continuous improvement.
• Engage in regular meetings with property management teams and clients to assess the effectiveness of marketing campaigns and identify areas for enhancement.
• Provide ongoing training and share best practices related to leasing and marketing strategies with on-site teams to maximize their effectiveness.
• Create and execute innovative marketing campaigns, including social media initiatives, digital advertising, and community outreach, to increase social media engagement and attract potential residents.
• Develop detailed 30-60-90-day action plans for properties that are not meeting occupancy targets, outlining specific steps to improve performance.
• Present strategic recommendations and marketing plans confidently to operations teams and property owners, clearly articulating the potential benefits, risks, and expected outcomes.
• Travel approximately 50% of the time to visit properties, attend industry conferences, conduct training sessions, and meet with clients and team members to ensure alignment and execution of marketing strategies.
• Coordinate with vendors and external partners to ensure marketing materials and campaigns are delivered on time and meet quality standards.
• Stay informed about industry trends, competitive landscape, and new marketing tools or platforms to keep strategies current and effective.
• Assist in managing the marketing budget, ensuring efficient allocation of resources across campaigns and initiatives.
• Support the creation of marketing collateral, including digital content, flyers, signage, and other promotional materials.
• Track and report on key performance indicators (KPIs) to measure the success of marketing efforts and adjust strategies as needed.
• Foster strong relationships with community organizations, local businesses, and media outlets to enhance community engagement and brand awareness.
• Contribute to the development of branding guidelines and ensure consistent messaging across all marketing channels.
• Collaborate with leasing teams to develop promotional offers, events, and campaigns that drive traffic and leasing activity.
• Assist in planning and executing community events and open houses to increase resident engagement and visibility.
• Maintain a comprehensive understanding of the properties' features, amenities, and competitive advantages to craft compelling marketing messages.

Requirements

• Bachelor's degree in marketing, communications, business administration, or a related field.
• Proven experience supporting marketing functions, preferably within property management, real estate, or a related industry.
• Strong written and verbal communication skills, with the ability to craft compelling messaging.
• Knowledge of digital marketing platforms, including social media, email marketing, and online advertising.
• Familiarity with digital consumer experiences and online reputation management.
• Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Creative thinker with a keen eye for detail and aesthetics.
• Analytical skills to interpret data, generate insights, and adjust strategies accordingly.
• Ability to work independently, as well as collaboratively within a team environment.
• Experience working with property management software such as Yardi, Onesite, or Entrata is a plus.
• Prior experience in real estate property management or leasing support roles is preferred.
• Strong interpersonal skills to build relationships with vendors, community partners, and internal teams.
• Ability to handle multiple deadlines and adapt to changing priorities in a fast-paced environment.
• Willingness to travel approximately 50% of the time for property visits, industry events, and training sessions.

Nice to have

• 3-5 years of marketing experience, including paid digital media campaigns and overall marketing strategy development.
• Background in real estate property management or leasing support.
• Experience with property management software such as Yardi, Onesite, or Entrata.
• Familiarity with industry-specific customer relationship management (CRM) systems like Rent Dynamics or Knock.
• Knowledge of industry trends, competitive landscape, and best practices in multifamily marketing.
• Ability to develop creative content and manage multiple marketing channels effectively.

Skills & tools

• Digital marketing platforms (social media, email marketing, digital advertising)
• Data analysis and reporting tools
• Property management software (preferred)
• Customer relationship management (CRM) systems (preferred)
• Creative design tools for collateral development
• Vendor management and coordination skills

Practical notes

This position requires travel approximately 50% of the time for property visits, conferences, and training sessions. The role is based on-site at one of the listed locations and offers a hybrid work environment, combining in-office and remote work options. The company provides competitive benefits, and candidates should be prepared to demonstrate their ability to manage multiple projects effectively. Please submit your application by the specified deadline, ensuring all relevant experience and qualifications are included.