Product Manager, Crypto

About the role

You will own the end-to-end strategy and execution for a core crypto product surface on Alpaca's broker-as-a-service platform, directly influencing how broker-dealers, fintech applications, and institutional partners build digital asset capabilities on top of our infrastructure. This role requires you to navigate the intersection of regulated financial services and fast-moving crypto markets, ensuring that product decisions align with compliance, market structure, and partner economics. You will collaborate across engineering, compliance, legal, partnerships, and other product teams to evolve Alpaca's crypto offering in a responsible and scalable manner. A key part of your work will involve translating complex integration constraints from real developers and partners into clear, executable product requirements that balance growth opportunities with regulatory reality. You will also define and track outcomes for your product area, using data and partner feedback to iterate on features and roadmap priorities. Ultimately, your decisions will shape the experience for developers and institutions using Alpaca to power crypto trading, custody, wallet infrastructure, tokenized assets, and settlement.

Key facts

What you'll do

Define and own one core crypto product surface across trading and exchange flows, custody and wallet infrastructure, tokenized securities and RWA, or on-chain settlement and payment rails.

Drive product decisions for your area by analyzing ROI, partner demand, market structure, regulatory constraints, and build-vs-buy tradeoffs.

Contribute to the broader crypto roadmap with a focus on B2B and B2B2C surfaces, including SDKs, APIs, partner enablement, and reference integrations.

Translate partner feedback from broker-dealers, fintech apps, neobanks, and institutional clients into clear product requirements and technical specifications.

Run discovery against real integration constraints and use those insights to shape product requirements and implementation plans.

Write product requirements and partner directly with engineers to ship features to production in a high-growth, regulated platform environment.

Analyze market structure and regulatory constraints to inform product positioning and feature sets for crypto offerings.

Collaborate closely with engineering, compliance, legal, partnerships, and other product teams to take regulated crypto infrastructure from concept to scale.

Treat developers and partners as primary customers, ensuring that product decisions reflect their needs and integration realities.

Balance growth initiatives with platform economics and compliance obligations to build sustainable crypto products over time.

Requirements

You must have a Bachelor's degree or equivalent practical experience in a relevant field such as finance, economics, computer science, or a related discipline.

You must have 3+ years of product management experience, with a track record of owning complex products in a regulated environment.

You must have 2+ years of experience working with financial services, crypto, or fintech infrastructure products and their associated constraints.

You must be comfortable working with ambiguous, fast-moving problems while maintaining rigor in decision-making and documentation.

You must have strong written and verbal communication skills to clearly articulate product vision and requirements to both technical and non-technical stakeholders.

You must have experience collaborating with cross-functional teams, including engineering, compliance, legal, and business development.

You must be able to interpret regulatory guidance and translate it into product requirements and technical constraints.

You must be willing to work US Eastern Hours and travel occasionally for partner meetings or industry events.

Nice to have

Experience building or managing crypto, wallet, custody, tokenization, or settlement products.

Experience working with broker-dealers, institutional investors, or licensed financial services providers.

Experience contributing to open-source developer platforms or API products in the financial or crypto domains.

Experience supporting B2B2C go-to-market motions and partner enablement at scale.

Practical notes

Alpaca is a remote-first company where roles are based in North America and aligned with Eastern Standard Time. This position requires availability during US Eastern business hours to collaborate with cross-functional partners and regulated entities. Occasional travel may be required for partner meetings, industry conferences, or internal offsites. If you require sponsorship or have specific visa requirements, please indicate this in your application so we can support your eligibility.