PPC Specialist

About the role

You will architect and own the performance marketing engine that drives top-of-funnel growth for airSlate's global suite of products. This role is defined by data-led experimentation where you analyze metrics, iterate on hypotheses, and directly influence acquisition strategy at scale. You will manage substantial paid traffic budgets across web and mobile properties, ensuring that every dollar spent is optimized for efficiency. Collaboration will be constant as you work alongside product, design, and engineering teams to align campaigns with business objectives. You will have ownership over the entire campaign lifecycle from initial brief to post-analysis, turning insights into action. The position requires comfort with ambiguity and a bias for testing new channels, creatives, and audiences in a fast-moving environment. You will leverage direct partnerships with Google and Apple to access beta features and exclusive support. Ultimately, you are responsible for owning CAC, conversion volume, and ROAS as your core north star metrics.

Key facts

What you'll do

Develop and execute a comprehensive performance marketing strategy that targets high-value user segments across web and mobile applications.

Analyze large-scale campaign data to identify trends, anomalies, and opportunities, translating findings into actionable optimizations.

Manage substantial monthly budgets with direct oversight, allocating resources to the highest-impact channels and campaigns.

Partner closely with engineering to implement tracking, events, and measurement frameworks that ensure data accuracy and attribution integrity.

Design and run controlled A/B tests on creatives, audiences, and landing pages to drive incremental improvements in key metrics.

Collaborate with product and design teams to ensure messaging, visuals, and user flows align with campaign goals and brand standards.

Build and maintain strong relationships with Google and Apple partnerships teams to leverage platform updates and strategic support.

Own the end-to-end campaign lifecycle, from initial hypothesis and setup to ongoing optimization and post-campaign analysis.

Define and monitor core performance indicators such as CAC, conversion volume, and ROAS to ensure targets are consistently met or exceeded.

Proactively identify and mitigate risks in campaign performance, adjusting strategies in real time to maintain efficiency and growth.

Champion a culture of experimentation by documenting learnings, sharing insights, and proposing new test ideas to the broader marketing team.

Lead vendor selection and management for third-party tools and services that enhance campaign execution and reporting capabilities.

Implement robust tracking and reporting dashboards that provide clear visibility into campaign health and business impact.

Drive continuous improvement by staying updated on industry trends, platform changes, and emerging paid media tactics.

Requirements

You possess a bachelor's degree or equivalent practical experience that demonstrates your capability to perform the role.

You have proven experience managing paid digital campaigns, ideally within SaaS, app, or e-commerce verticals.

You are fluent in analytics tools such as Google Analytics, Looker, or similar platforms for data interpretation.

You have hands-on experience with Google Ads, Google Display & Video 360, or other search and display networks.

You understand mobile advertising ecosystems, including iOS privacy changes, SKAdNetwork, and measurement limitations.

You are comfortable working with spreadsheets, SQL queries, or data pipelines to extract and analyze campaign data.

You have strong written and verbal communication skills in English, enabling clear collaboration with global stakeholders.

You are self-motivated, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.

Nice to have

Experience with marketing automation or CRM platforms is beneficial for managing complex customer journeys.

Familiarity with creative optimization tools and video ad formats can enhance campaign performance.

Knowledge of compliance and legal requirements for digital advertising in regulated markets is an advantage.

Experience in B2B environments or selling complex solutions may provide context for targeting high-value segments.

Practical notes

This is a full-time position based in Ukraine.

The role requires availability during standard business hours to coordinate with global teams.

Travel is generally not required for this position.

Visa sponsorship is not available for this role.

Candidates must be legally authorized to work in Ukraine without sponsorship.

The position does not have a defined deadline, but applications are reviewed on a rolling basis.

Work is conducted in English, and all communication should be possible in this language.

Consistent performance and adherence to process are essential as the company scales its operations.