Linkbuilder

About the role

You will architect and execute a resilient backlink strategy that directly supports the company's demand generation objectives and reinforces the authority of the airSlate ecosystem. In this capacity, you will own the research, outreach, and analysis of link initiatives that elevate the visibility of our integrated suite of products. You will cultivate mutually beneficial partnerships with relevant websites and stakeholders to secure authoritative placements that drive meaningful referral traffic. You will act as a guardian of the brand's digital reputation, ensuring that all link placements align with our messaging and quality standards. You will translate complex SEO concepts into actionable tactics for internal stakeholders and collaborate closely with content and product teams. You will continuously evaluate the performance of link assets and refine tactics based on empirical evidence and market signals. You will stay ahead of search engine algorithm updates and industry trends to anticipate opportunities and mitigate potential risks to the backlink profile. You will document processes and insights to create a scalable foundation for long-term organic growth.

Key facts

What you'll do

Conduct in-depth analysis of referring domains and backlink opportunities to identify high-potential targets that align with our product offerings and audience intent.

Develop strategic link campaigns that leverage first-party content assets and third-party partnerships to generate authoritative citations and editorial links.

Perform proactive backlink monitoring to detect toxic or spammy references and implement disavow strategies to protect domain integrity and rankings.

Execute digital public relations initiatives that secure placements in niche directories, industry publications, and relevant online communities.

Build and maintain a robust network of contacts across webmaster communities, forums, and professional platforms to facilitate sustainable link acquisition.

Perform competitive backlink analysis to uncover gaps and opportunities where competitors are earning links that we have not yet targeted.

Optimize internal link structures to distribute page authority effectively and improve the crawlability of critical landing pages and resource hubs.

Create and repurpose data-driven content such as original research, benchmarks, and guides that naturally attract inbound links and social shares.

Implement technical SEO best practices to ensure link equity flows efficiently through the site architecture and consolidates authority toward priority pages.

Collaborate with designers and copywriters to develop linkable assets that are visually engaging, user-friendly, and aligned with conversion objectives.

Track the performance of all acquired links using analytics tools, correlating link activity with referral traffic, domain authority growth, and lead metrics.

Maintain strict compliance with search engine guidelines and industry best practices to ensure all link building activities are ethical, transparent, and sustainable.

Document all outreach efforts, link placements, and campaign results in a centralized repository to enable transparent reporting and knowledge sharing.

Continuously test new outreach templates, anchor text strategies, and content formats to improve link acquisition rates and long-term value.

Requirements

You possess a proven track record in link building and SEO, with a portfolio that demonstrates measurable improvements in organic visibility and domain authority.

You have hands-on experience using SEO tools such as Ahrefs, SEMrush, or similar platforms to analyze backlink profiles, track rankings, and identify opportunities.

You understand the fundamentals of search engine algorithms and are able to adapt strategies based on updates and industry shifts.

You have a strong grasp of anchor text diversity and the principles of natural link profile development.

You are proficient in conducting competitive analysis to benchmark performance and uncover strategic advantages in link acquisition.

You have experience working with content teams to develop linkable assets that align with user intent and business goals.

You demonstrate excellent written and verbal communication skills, enabling you to build rapport with partners and present data-driven recommendations.

You are highly organized, detail-oriented, and capable of managing multiple link building initiatives simultaneously without compromising quality.

Nice to have

Experience with enterprise-level link building campaigns in B2B or SaaS environments is preferred.

Familiarity with digital public relations frameworks and media outreach best practices is an advantage.

Knowledge of marketing automation platforms and how link data integrates into broader demand generation efforts is beneficial.

Understanding of conversion rate optimization principles as they relate to landing page and referral traffic quality.

Practical notes

This is a full-time position based in Ukraine.

The role is part of the marketing team, which operates with a high degree of automation and owns its processes in-house.

Candidates should expect to work within a fast-paced, growth-oriented environment where marketing drives demand generation at scale.

AirSlate invests in its people and encourages continuous learning to keep pace with evolving digital landscapes.