Senior Marketing Analyst

About the role

This position is part of the Rocket Travel by Agoda team, which is dedicated to offering strategic marketing insights to our partners who utilize our white-label travel platform. In this capacity, you will serve as a trusted advisor, assisting partners in enhancing their growth, refining platform efficiency, and maximizing their revenue potential.

Key facts

What you'll do

• Formulate and implement marketing strategies that align with the unique business models and goals of our partners.
• Examine extensive datasets to uncover performance patterns and deliver actionable insights for optimizing marketing campaigns.
• Shape partner decision-making by distilling complex marketing analytics into straightforward, strategic recommendations.
• Propel revenue growth by concentrating on contribution margins and return on investment while ensuring high levels of partner satisfaction.
• Work collaboratively with various internal teams, including product development, sales, operations, and analytics, to ensure cohesive project execution.
• Monitor industry trends and competitive landscape to inform marketing strategies and enhance partner offerings.
• Prepare and present comprehensive reports and presentations to stakeholders, showcasing marketing performance and strategic recommendations.
• Engage in regular communication with partners to understand their needs and adjust strategies accordingly, fostering strong relationships.
• Conduct A/B testing and other experimental approaches to assess the effectiveness of marketing initiatives and refine strategies based on results.
• Mentor junior team members, providing guidance and support in their professional development and project contributions.
• Stay updated on the latest marketing technologies and tools to continuously improve the effectiveness of marketing efforts.
• Collaborate with the analytics team to develop dashboards and reporting tools that provide real-time insights into marketing performance.

Requirements

• A minimum of 5 years of experience in a marketing role, demonstrating a strong track record of success.
• A bachelor's degree in Business Administration, Marketing, Economics, or a related discipline; an MBA is highly desirable.
• Experience in the e-commerce, travel, or Software as a Service (SaaS) industries is preferred.
• A background in a consultative or advisory role, ideally with experience in a consulting firm.
• Exceptional communication abilities, including proficiency in creating compelling presentations and managing discussions with stakeholders.
• A solid understanding of sales processes and the impact of partnerships on revenue generation.
• Proven capability to spearhead initiatives that involve collaboration with multiple stakeholders.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Nice to have

• Familiarity with digital marketing tools and platforms, including Google Analytics, SEMrush, or similar.
• Experience with customer relationship management (CRM) software and marketing automation tools.
• Knowledge of the travel industry and its unique marketing challenges.
• Previous experience in a fast-paced startup environment.
• Understanding of user experience (UX) principles and how they apply to marketing strategies.

Skills & tools

• Proficiency in SQL is essential, including the ability to perform joins, filters, and aggregates; familiarity with window functions and Common Table Expressions (CTEs) is a plus.
• Strong capabilities in data visualization tools such as Tableau or Power BI.
• Advanced skills in Microsoft Excel for data analysis and reporting.
• Experience with project management software to track project progress and collaborate with team members effectively.

Practical notes

• The salary range for this position in the Chicago metropolitan area is between $110,000 and $138,000, in addition to an annual performance bonus.
• Unfortunately, we are unable to support H-1B visa transfers or OPT/CPT student visas. Preference will be given to U.S. citizens, permanent residents, and Green Card holders.
• We participate in the E-Verify program to confirm employment eligibility.
• Before applying, please familiarize yourself with our hiring process guidelines available at careersatagoda.com/interview/.

About the company

Agoda. com is an online travel agency that facilitates reservations for lodging, flights, ground transportation, and activities. It is a subsidiary of Booking Holdings.