Senior Analyst, App Marketing

About the role

Agoda is seeking analytical professionals to join our Performance Marketing team in this role focused on app marketing initiatives. You will drive growth and optimize marketing programs for a global travel platform by transforming complex data into actionable business strategies for mobile users. The Senior Analyst, App Marketing will own the end to end analysis of user acquisition and retention efforts specifically on application platforms. You will be responsible for measuring the true return on investment of our mobile marketing spend and identifying the most effective channels. This position requires a deep understanding of how users interact with our app and the ability to translate behavioral data into strategic optimizations. You will act as the primary data strategist for the Performance Marketing team, ensuring that all app related marketing decisions are backed by rigorous quantitative evidence. The role involves close collaboration with product, design, and engineering teams to ensure that data insights are integrated into the product development lifecycle.

Key facts

What you'll do

• Orchestrate the management and refinement of advertising campaigns, bidding logic, and pricing structures specifically for app install and in app events across search platforms including Google, Bing, TripAdvisor, and Trivago.
• Engineer and deploy predictive models to interpret large and complex datasets, such as measuring the incremental impact of TV advertising on digital behavior or analyzing demand elasticity for premium travel products.
• Architect and maintain performance dashboards that track critical growth metrics for app users, presenting data backed recommendations to internal stakeholders to influence strategic direction.
• Conduct rigorous analysis of new product features and execute rapid updates based on multivariate test results and statistical significance evaluations.
• Partner with cross functional teams to define key performance indicators for app marketing initiatives, ensuring alignment between data tracking and business objectives.
• Perform deep cohort and funnel analyses to understand user journey drop off points within the mobile application, proposing data driven interventions to improve conversion rates.
• Establish robust data quality checks and validation processes to ensure the integrity of marketing datasets used for decision making.
• Translate complex analytical findings into clear narratives and executive summaries that guide senior leadership on app marketing investment priorities.
• Monitor market trends and competitor activities related to mobile travel applications, providing timely insights that support positioning and pricing strategies.
• Maintain and optimize the technical infrastructure for data collection and reporting, utilizing tools such as Microsoft SQL Server to support scalable analysis.

Requirements

• Hold a Bachelor's degree or higher in a quantitative field such as computer science, mathematics, engineering, science, or business from a top-tier university as a baseline qualification.
• Bring a minimum of 4 years of professional experience in data intensive roles within consulting, investment banking, private equity, or strategy functions at a high growth technology firm, preferably focused on digital products.
• Demonstrate proficiency in data analysis and database management using a range of tools including but not limited to SQL, SAS, R, SPSS, Python, or VBA in daily workflows.
• Show documented experience with data visualization platforms such as Tableau or Power BI to create interactive and insightful dashboards for non technical audiences.
• Prove strong written and verbal English communication skills, enabling effective collaboration with global teams and stakeholders.
• Exhibit the ability to work independently with high attention to detail and a relentless focus on data driven decision making in all analytical processes.
• Have a proven track record of managing multiple priorities in a fast paced environment while maintaining accuracy and meeting strict deadlines.
• Show competence in statistical methodologies and experimental design, applying these principles to solve real world business problems.

Nice to have

• Possess prior professional experience in e commerce or digital marketing environments where performance metrics directly influenced business outcomes.
• Have a background in designing and analyzing A/B tests along with associated performance metrics such as conversion rate and lifetime value.
• Demonstrate exceptional negotiation and presentation capabilities when working with stakeholders to align on goals and strategies.

Practical notes

You must review the Agoda hiring process guidelines on the company careers website prior to your interview as part of the application procedure. Agoda operates as an equal opportunity employer and maintains a policy of not accepting unsolicited third-party agency submissions for this position. The role is based in Bangkok and requires full time onsite engagement. No specific travel requirements or visa sponsorship details are indicated in the current listing. Candidates should ensure they meet all eligibility criteria before proceeding with the application process.