Senior Marketing Data Analyst

About the role

AfterShip is seeking a Senior Marketing Data Analyst to transform complex datasets into growth strategies for our post-purchase SaaS platform. You will serve as the analytical lead for the marketing department, bridging the gap between raw data and actionable business decisions. In this capacity, you will own the development of sophisticated analytical frameworks that measure the true impact of brand campaigns and content marketing on key traffic sources, including organic and direct channels. You are responsible for mapping the end-to-end customer journey to identify and resolve conversion leakage points that hinder revenue optimization. You will create behavioral customer segments designed to assist product marketing and creative teams in refining messaging and targeting for specific audience groups. Furthermore, you will define critical KPIs for new feature launches and track adoption rates to refine target personas and improve go-to-market strategies. You will architect and optimize the marketing data warehouse by managing data flow from diverse sources such as ads, CRM systems, and product platforms to ensure data integrity. Finally, you will maintain a centralized dashboard that tracks performance marketing metrics alongside brand health indicators and product engagement to provide a unified view of marketing effectiveness.

Key facts

What you'll do

• Build frameworks to measure the impact of brand campaigns and content marketing on organic and direct traffic.
• Map the end-to-end customer journey to identify and resolve conversion leakage points.
• Create behavioral customer segments to assist product marketing and creative teams with messaging.
• Define KPIs for new feature launches and track adoption rates to refine target personas.
• Architect and optimize the marketing data warehouse by managing data flow from ads, CRM, and product sources.
• Maintain a centralized dashboard that tracks performance marketing metrics alongside brand health and product engagement.
• Design and implement experiments to test hypotheses regarding user behavior and campaign performance.
• Partner with cross-functional stakeholders to translate business objectives into precise data requirements and analytical models.
• Develop data-driven insights that inform budget allocation and media mix optimization strategies.
• Conduct advanced cohort and retention analysis to understand long-term user value and lifecycle trends.
• Establish data quality checks and governance protocols to ensure accuracy and reliability across all marketing datasets.
• Synthesize complex analytical findings into clear narratives and presentations for executive leadership and non-technical audiences.
• Collaborate with data engineering teams to improve data pipelines, schema design, and warehouse architecture for scalability.
• Lead the documentation of methodologies and analytical best practices to promote consistency and knowledge sharing within the organization.

Requirements

• 7+ years of experience in marketing analytics, growth analytics, or data science, ideally in B2B SaaS or high-growth B2C environments.
• Proficiency in SQL, Tableau, and web analytics platforms such as GA4, Heap, or Amplitude for comprehensive data exploration and visualization.
• Experience with HubSpot CRM to leverage its capabilities for marketing automation and customer relationship management.
• Strong foundation in statistical concepts including regression analysis, interpretation of p-values, and application of confidence intervals.
• Ability to work across global time zones 2-3 times per week to support international initiatives and collaborate with distributed teams.
• Fluency in English is essential for effective communication, documentation, and stakeholder management.

Nice to have

• Fluency in Mandarin to better engage with international markets and support global expansion efforts.

Practical notes

This is a remote-first role with flexible hours, allowing for a work style that adapts to individual productivity preferences and personal schedules. The position requires availability for collaboration during core business hours to ensure alignment with team objectives and project milestones. Compensation is offered as a competitive annual salary ranging from USD $157,000 to $180,000, reflecting the scope and impact of the responsibilities. Benefits include healthcare coverage from day one, providing immediate access to medical, dental, and vision care for you and your dependents. The role also includes retirement plans with company match, enabling you to build long-term financial security through strategic savings. Unlimited PTO is provided to promote work-life balance and allow for comprehensive rest and personal time management. Additionally, annual learning and wellness stipends are available to support professional development, certification programs, and personal health initiatives. The company holds the distinction of being a Great Place to Work certified organization, demonstrating a commitment to fostering a positive and inclusive work environment. We are looking to fill this position as soon as possible to ensure timely support for ongoing marketing initiatives and strategic projects.