Senior Social Media Marketer

About the role

This position is responsible for defining and executing the social media strategy that shapes Abridge's public identity. The role owner establishes how the company appears in critical conversations at the intersection of healthcare and technology. They craft narratives that resonate simultaneously with technical builders and medical professionals, ensuring the brand maintains credibility and authority. The Senior Social Media Marketer translates complex product value into clear, compelling stories that educate and engage. This position requires a balance of creative experimentation and disciplined brand governance. The role involves owning end-to-end social presence on key platforms while aligning with broader corporate messaging. Success is measured by the ability to build trust and recognition within two distinct but interconnected audiences over time.

Key facts

What you'll do

• Own Abridge's social strategy across X and LinkedIn, with Instagram as a secondary platform, setting editorial direction, cadence, content mix, and quality standards for all published work.
• Build and manage two parallel social motions tailored to distinct audiences, developing separate voices, formats, and posting rhythms for the AI and technology community and the healthcare community while maintaining a coherent overarching brand.
• Run the employee-as-influencer program by identifying clinicians, researchers, and leaders capable of contributing authentic content, coaching them on platform-native writing, establishing clear operating models, and tracking the impact of their participation on reach and credibility.
• Write at volume and at a high standard, producing posts, threads, carousels, comments, and replies that serve as either first draft or final review, ensuring consistent quality across all published social content.
• Brief, capture, and create content across multiple formats, including storyboarding short-form video, directing shoots at events and in office settings, editing for speed when necessary, and collaborating with the Creative team for high-polish deliverables.
• Build community actively by engaging with intention, surfacing customer voices, amplifying relevant conversations, and hosting real-time moments around major launches and flagship industry events such as Conversation 2026.
• Use AI as a force multiplier throughout the content workflow, applying it to research, ideation, drafting, repurposing, editing, and scheduling while establishing best practices for responsible and effective use across the broader marketing organization.
• Measure what matters by connecting social media activity to brand lift, audience growth, engagement quality, and pipeline influence, bringing rigorous analysis and transparent reporting to evaluate effectiveness and guide optimization.
• Partner closely with Comms, Product Marketing, Customer Marketing, Events, and Growth teams, ensuring social media acts as the primary distribution layer for all other marketing initiatives and reinforcing cross-functional alignment.
• Maintain a deep understanding of platform-specific dynamics, algorithm changes, and emerging formats to ensure Abridge remains adaptive and ahead of industry conversations without compromising brand integrity.
• Represent Abridge in external discussions and industry forums, contributing thoughtful commentary that reflects the company's expertise in AI and healthcare while adhering to established messaging guardrails.
• Continuously test and iterate on content approaches, experimenting with new formats, hooks, and channels to identify scalable patterns that drive meaningful growth and engagement over time.

Requirements

• Six to eight years of experience in social media or content marketing, with a track record of building brands from a small footprint into a meaningful community.
• Demonstrated experience building social presence for a vertical industry audience and a technology or AI audience in parallel, showing comfort with both regulated sectors and fast-moving tech discourse.
• A portfolio that reflects consistent, high-quality social output, including examples of threads, posts, carousels, short-form video, and community engagement that demonstrate strategic thinking and execution.
• Strong written communication skills, with a clear, adaptable voice that can shift between technical depth and accessible storytelling while maintaining professionalism and clarity.
• Comfort working with data and analytics tools to track performance, run experiments, and report results, using insights to inform ongoing strategy and content decisions.
• Experience managing multiple stakeholders and collaborating with cross-functional partners, including product, design, legal, and executive leadership, to ensure alignment and timely execution.
• A bias toward action, with the ability to operate independently, make decisions quickly, and take ownership of ambiguous challenges in a fast-paced, growth-oriented environment.
• Commitment to ethical communication practices, particularly in contexts where AI and healthcare intersect, ensuring accuracy, transparency, and responsible representation of company capabilities.

Practical notes

No hours, travel, visa, deadlines, or official apply page mentioned in source; therefore, none are stated here.