Senior Performance Marketing Manager

About the role

This position is for a skilled marketer focused on data and execution. You will manage paid advertising strategies across multiple platforms, working with teams focused on self-serve and growth to connect with and convert users throughout their journey. The goal is to translate investment into new users and active accounts, using experiments to gain knowledge and data to drive business progress.

Key facts

What you'll do

Oversee the strategy for performance marketing across B2B and B2C audiences, aiming to increase user acquisition, activation, and revenue for product-led and self-serve models.

Create yearly and quarterly plans for paid acquisition efforts, guided by growth targets, audience understanding, experiment results, and funnel performance.

Discover new growth avenues within different channels, audience segments, messaging, and funnel stages to enhance efficiency and expand self-serve revenue.

Analyze return on investment, customer acquisition cost, lifetime value, and marginal returns to guide budget allocation, scaling decisions, and overall investment strategy.

Manage paid channels such as affiliates, social media advertising, display ads, native advertising, programmatic advertising, app store marketing, influencer collaborations, and emerging paid opportunities for both consumer and business users.

Handle all aspects of channel and platform management, from initial strategy and execution to ongoing optimization and reporting.

Direct paid channel strategies through the entire user funnel, from awareness to conversion, ensuring alignment with full-funnel product-led and self-serve growth plans.

Actively develop and use AI agents and automated workflows to speed up campaign execution, improve reporting efficiency, and uncover performance insights at scale.

Track and report on performance weekly, monthly, and quarterly.

Closely monitor key metrics like clicks, signups, trial starts, activation rates, cost per acquisition, paid conversions, subscription volume, annual recurring revenue, churn impact, and lifetime value.

Interpret performance data to provide clear recommendations for optimization, budget adjustments, and new experiments.

Establish strong communication channels with the Self-Serve and Growth teams to measure and improve trial-to-paid conversion rates and subsequent retention.

Design and conduct structured experiments across paid channels to continuously improve performance and find new avenues for self-serve growth.

Collaborate with Analytics and Growth teams to define hypotheses, success metrics, and measurement plans for experiments involving audiences, channels, creative assets, offers, landing pages, and funnel stages.

Execute and analyze tests with precision, ensuring learnings are documented and shared with marketing, product, and growth stakeholders.

Translate experiment findings into scaled programs, budget reallocation decisions, and strategic recommendations.

Requirements

Possess at least 8 years of experience in performance marketing, growth marketing, or user acquisition, with significant exposure to product-led growth (PLG) and/or self-serve business models.

Have hands-on experience with paid marketing channels, including affiliates, paid social (Meta, Reddit, LinkedIn, etc.), and app/consumer-focused channels, gained within an in-house performance or growth marketing team.

Demonstrate strong experience supporting product-led or self-serve go-to-market approaches within SaaS or consumer technology (experience with B2C or prosumer markets is a significant advantage).

Show a proven history of driving measurable user acquisition, trial growth, and self-serve revenue through paid channels.

Possess a deep understanding of PLG funnel dynamics, optimizing free-to-paid conversions, and conducting experiments in both B2B and B2C environments.

Exhibit strong analytical abilities, with experience linking marketing activities to user activation, retention, and revenue outcomes, including familiarity with LTV/CAC modeling.

Be comfortable working in fast-paced, evolving environments with multiple cross-functional partners, including Product, Growth, and Analytics.

Nice to have

(No specific "nice to have" items were listed in the source material.)

Skills & tools

AI agents and automated workflows

Performance marketing analytics

Experimentation design and analysis

Paid social media platforms (Meta, Reddit, LinkedIn)

Affiliate marketing

App store marketing

Programmatic advertising

Native advertising

Display advertising

Influencer/creator partnerships

Practical notes

For US-based roles, the annual base salary ranges from $119,000 to $173,000 USD. This includes immediate access to 1Password's benefits program (health, dental, 401k, and more), generous paid time off, an equity grant, and potential participation in incentive programs.

For Canada-based roles, the annual base salary ranges from $113,000 to $164,000 CAD. This includes immediate access to 1Password's benefits program (health, dental, RRSP, and more), generous paid time off, an equity grant, and potential participation in incentive programs.

Compensation is determined based on fair market value and internal equity, commensurate with experience and specific skill sets.

This posting is for an existing vacancy.

Candidates are welcome to use AI tools responsibly during the application process.

While 1Password is a remote-first company, travel for in-person engagement is expected for most roles, including annual department offsites, team meetings, and industry events. Employees must be willing to participate.

Benefits include maternity and parental leave top-up, competitive health benefits, generous PTO, an RSU program for most employees, retirement matching, and a free 1Password account.

Successful applicants will undergo a background check, which may include employment verification, reference checks, education confirmation, criminal background checks, public social media review, and credit history.

Remote work means working from your home country.

Accommodation is available upon request during the recruitment process. Contact nextbit@agilebits.com for assistance.