Senior Product Manager, Growth

About the role

10x Genomics provides the global research community with tools to solve complex biological challenges. We are looking for a product leader to manage our web platform, ensuring our digital presence effectively supports discovery, purchasing, and customer data integration. The role involves owning the end-to-end digital experience that researchers and partners encounter online. You will be responsible for defining the strategic direction of our web properties to optimize for growth and user satisfaction. This position requires a balance of analytical rigor and creative problem-solving to meet business objectives. You will act as the bridge between commercial demands and technical execution on digital initiatives. Ultimately, your work will shape how the world's researchers discover and engage with 10x Genomics solutions.

Key facts

What you'll do

• Define the strategy for our web platform to improve self-service purchasing and user navigation.
• Manage how customer intent and identity are captured, including form design, privacy controls, and lead scoring.
• Coordinate with design and engineering teams to ship updates that increase conversion and user engagement.
• Connect web activity to our internal marketing and sales systems to ensure data flows accurately for attribution and lead routing.
• Use web analytics and user research to prioritize the product roadmap and validate new features.
• Serve as the primary point of contact between commercial stakeholders and engineering to align business goals with technical requirements.
• Analyze user behavior patterns to identify friction points and opportunities for optimization across the digital journey.
• Collaborate with cross-functional partners to establish metrics and success criteria for new digital initiatives.
• Maintain a deep understanding of the competitive landscape to inform positioning and feature differentiation on our platform.
• Drive experiments and A/B tests to continuously refine the user experience and maximize key conversion events.
• Partner with sales operations to ensure web-derived leads are nurtured and converted through aligned processes.
• Oversee the implementation of tracking strategies to ensure data integrity and compliance with privacy regulations.
• Evaluate new technologies and vendor solutions to enhance the capabilities of our web ecosystem.
• Communicate product performance and roadmap progress to senior leadership and relevant stakeholders.

Requirements

• Bachelor's degree or equivalent.
• 5 years of experience in product management.
• 3 years of experience shipping customer-facing web products, specifically involving lead capture and marketing automation integrations.
• Demonstrated ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong written and verbal communication skills to articulate product vision and rationale.
• Experience working with enterprise-level sales and marketing organizations is mandatory.
• Proficiency in interpreting data sets and drawing actionable insights to inform product decisions.
• Commitment to adhering to company policies and governance frameworks related to digital operations.
• Willingness to travel occasionally for stakeholder meetings or industry events as needed.
• Ability to thrive in an environment that values innovation, accountability, and collaboration.
• Understanding of software development life cycles and agile methodologies is essential.
• Demonstrated experience managing stakeholder expectations and aligning cross-functional teams.
• Compliance with data handling and privacy standards is a non-negotiable requirement.

Nice to have

• Experience across various web surfaces like configurators, transactional flows, and marketing sites.
• Deep understanding of MarTech stacks, including CDPs, CRMs, and web analytics.
• Technical background in web architecture, frontend trade-offs, and data instrumentation.
• Ability to manage complex stakeholder relationships across sales and marketing departments.
• Familiarity with ABM strategies and how digital experiences support targeted outreach.
• Knowledge of content management systems and their integration within the web platform.
• Experience with customer journey mapping and persona development for digital audiences.
• Exposure to scientific markets and the unique needs of life science researchers.

Practical notes

• Compensation includes base pay, equity grants, annual bonus or sales incentive programs, and health/retirement benefits.
• 10x Genomics does not accept unsolicited applications from third-party recruiters.
• All official communication originates from 10xgenomics.com email addresses.
• This is a full-time position based in Pleasanton, California, requiring relocation or local candidacy.
• The selected candidate is expected to adhere to internal timelines for product launches and updates.
• Visa sponsorship may be considered for eligible candidates depending on role and location requirements.
• Applicants must be authorized to work in the United States without sponsorship requirements for the position level.
• The hiring process will involve interviews with product, engineering, and marketing leadership teams.
• This role reports to the Director of Product Management within the Growth organization.
• Success in this role will be measured by the impact on web conversion rates, user engagement metrics, and pipeline contribution.
• The product manager will be evaluated on their ability to balance short-term wins with long-term strategic initiatives.
• Regular interaction with executives and stakeholders will be required to ensure alignment on objectives.
• The candidate must be comfortable working with ambiguity and making decisions with incomplete information.
• Data security and user privacy will be central considerations in all product decisions.
• The ideal candidate will bring a sense of ownership and entrepreneurial mindset to the role.
• Collaboration with the sales team will be necessary to understand field feedback and adjust digital strategies accordingly.
• The position requires a high level of diligence in tracking and reporting product performance.
• Continuous learning and adaptation to new tools and methodologies are expected.
• The role will involve frequent interaction with cross-functional teams to ensure cohesive execution.
• The product manager will be responsible for maintaining documentation related to product requirements and decisions.
• The candidate should be prepared to participate in on-call rotations for critical web issues as needed.
• Professional development opportunities will be provided to enhance skills related to the role.
• The successful applicant will contribute to the creation of a best-in-class digital experience for 10x Genomics customers.
• This role is integral to the company's growth strategy and will have a direct impact on business outcomes.