Senior Product Marketing Manager

About the role

Zscaler is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for AI Protect, a critical product line addressing the dual challenges of employee AI tool adoption and AI-powered cyber threats. This role involves crafting compelling narratives and enabling the global sales team to succeed in a competitive market. You will report to the VP, Product Marketing - AI Security.

Key facts

What you'll do

• Drive the marketing strategy and execution for AI Protect, including positioning, messaging, and cross-functional launch activities.
• Collaborate with Product Management to translate product roadmap investments into engaging market stories.
• Develop distinct messaging for AI Protect's key areas: securing employee AI use (shadow AI, AI DLP, GenAI visibility) and defending against AI-driven attacks.
• Gain a deep understanding of the diverse buying personas, such as Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs, to create targeted content.
• Monitor the competitive landscape, extract actionable insights, and empower the sales force to highlight Zscaler's advantages.
• Create effective sales enablement resources, including battlecards, objection handlers, and specific sales plays, to help account teams navigate complex sales cycles and boost revenue.

Requirements

• At least 5 years of experience in product marketing, competitive intelligence, or technical marketing within enterprise security, cloud, or SaaS.
• Bachelor's or Master's degree in STEM, Marketing, or a related field.
• Extensive knowledge of enterprise security domains like data security, cloud security, security operations, and threat detection.
• Foundational understanding of AI/ML technologies for positioning AI-driven solutions.
• Demonstrated ability to craft sharp, differentiated messaging and competitive positioning for B2B security products across technical and leadership personas in active markets.
• Proven track record in developing robust sales enablement programs and tools that deliver measurable impact in the field.
• Exceptional written, verbal, and presentation skills, ensuring precision and confidence in communication.

Nice to have

• Marketing or competitive positioning experience in data security, CASB, SSE, or AI security.
• Familiarity with vendors such as Netskope, Palo Alto, CrowdStrike, or Microsoft.
• Knowledge of AI data security, AI asset discovery, AI access security, or AI runtime security, and the ability to link these to real security operations and data governance issues.
• History of creating sales enablement content that sales teams actively use, characterized by its sharpness, credibility, and focus on buyer perspectives.

Skills & tools

• Product Marketing
• Competitive Intelligence
• Technical Marketing
• Enterprise Security
• Cloud Security
• SaaS
• AI/ML Technologies
• Data Security
• Security Operations
• Threat Detection
• Sales Enablement

Practical notes

Zscaler offers comprehensive benefits including various health plans, time off, parental leave, retirement options, and education reimbursement. This is a hybrid role.