Principal Business Intelligence Analyst

About the role

This role is central to defining how ZoomInfo measures success for its product-led growth initiatives. You will build and maintain the analytical framework that guides the company's understanding of customer adoption, revenue generation, retention, and expansion across all products. This position requires a strategic thinker who can translate complex data into actionable insights to shape product strategy and drive business growth.

Key facts

What you'll do

• Develop and manage the system for tracking product-led growth performance, covering customer acquisition, activation, engagement, monetization, retention, and expansion.
• Establish the company's definitive source for product-led growth metrics, including key performance indicator definitions, performance dashboards, executive reports, and industry benchmarks.
• Identify key indicators that predict customer activation, product usage, conversion rates, retention, and expansion.
• Ensure consistent measurement across different products, teams, and business units to provide a unified view of customer growth and product performance.
• Create adaptable frameworks that link customer actions to business results and investment decisions.
• Analyze the complete customer journey, from initial acquisition and onboarding to ongoing monetization and long-term retention.
• Pinpoint behavioral patterns, obstacles, and conversion challenges that affect activation, adoption, retention, and expansion.
• Build customer segmentation models to highlight differences in growth outcomes among various user profiles, customer groups, and product experiences.
• Investigate significant shifts in product-led growth performance, determine root causes, and quantify their business impact.
• Identify the specific behaviors and product interactions most strongly linked to successful customer outcomes and sustained value.
• Influence product investment and roadmap planning by quantifying market opportunities, identifying high-impact growth areas, and evaluating trade-offs between different initiatives.
• Act as a strategic advisor to Product, Growth, and Go-To-Market leadership on customer behavior trends, adoption patterns, and monetization prospects.
• Construct analytical models that assist teams in prioritizing investments across onboarding, activation, engagement, monetization, retention, and expansion.
• Design measurement strategies for major product launches and ensure their business impact is accurately assessed.
• Guide experimentation efforts throughout the product-led growth funnel, helping teams prioritize, evaluate, and scale growth initiatives.
• Present high-level insights to executives that inform product strategy, growth planning, and resource allocation.
• Redesign analytics processes using AI-first principles to replace manual tasks.
• Build automated systems for continuous monitoring of product performance, anomaly detection, and scaled identification of growth opportunities.
• Develop AI-assisted investigation workflows to speed up root-cause analysis and reduce time to insight.
• Establish scalable reporting and monitoring infrastructure that minimizes manual work while maintaining analytical accuracy.
• Continuously assess new AI capabilities and integrate them into the analytics operating model.
• Enhance self-service analytics capabilities while upholding data governance, consistency, and trust.
• Serve as a trusted strategic partner to Product, Engineering, Product Marketing, Sales, Customer Success, and Executive Leadership.
• Align teams around a shared understanding of product-led growth performance, customer behavior, and growth objectives.
• Lead cross-functional projects from opportunity identification through execution, measurement, and business impact assessment.
• Raise analytical standards and promote a data-informed decision-making culture throughout the organization.

Requirements

• 8 or more years of experience in Product Analytics, Growth Analytics, Data Science, Business Intelligence, Customer Analytics, Strategy, or a similar field.
• Proven ability to independently lead significant analytical projects with demonstrable business results.
• Advanced proficiency in SQL and Python, with a strong foundation in analytical methods.
• Experience conducting in-depth analyses of customer behavior, product performance, and business outcomes.
• Solid understanding of statistical principles and experimentation methodologies.
• Ability to translate complex data findings into practical business recommendations.
• Demonstrated success in influencing senior leaders and driving decisions using data.
• Strong skills in project management and prioritization.
• Experience in developing scalable reporting, monitoring systems, and operational processes.
• Experience with AI tools such as Claude, Claude Code, or comparable technologies for workflow automation, accelerated investigations, and enhanced analytical output.

Nice to have

• Experience supporting Product-Led Growth or self-service SaaS organizations.
• Familiarity with SaaS business models and customer lifecycle analytics.
• Experience using AI tools to improve analytical workflows and operational efficiency.

Skills & tools

• SQL
• Python
• AI tools (e.g., Claude, Claude Code)

Practical notes

• US Base Salary Range: $136,500 - $214,500 USD. Actual compensation will vary based on factors such as work location, qualifications, skills, experience, and training.
• Comprehensive benefits package including holistic mind, body, and lifestyle programs.
• ZoomInfo is committed to protecting applicant privacy; please review the Job Applicant Privacy Notice.
• A software-based assessment may be used in the recruitment process.
• ZoomInfo is an equal opportunity employer and considers qualified candidates with criminal histories in accordance with legal requirements.
• No lie detector tests are administered to applicants.