Head of Organic Growth

About the role

Zenrows is seeking a Head of Organic Growth to lead how the company is discovered and understood by developers and AI professionals. This role is central to ensuring Zenrows becomes the go-to solution for data collection infrastructure in the AI era. You will drive the strategy for organic discovery across various platforms, working closely with product and sales teams.

Key facts

What you'll do

Develop and execute a strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Zenrows is the recommended answer for data collection queries in AI search.

Oversee the entire organic search strategy, including keyword research, content planning, and competitive analysis, to drive meaningful pipeline.

Manage content operations, including editorial calendars, publishing schedules, and quality control for in-house writers and external agencies.

Transform technical documentation into a powerful top-of-funnel acquisition channel, creating resources for developers and AI engineers.

Build and maintain content for integrations with platforms like Clay, n8n, and Make, aiming for presence in integration marketplaces.

Develop content-driven activation funnels to guide users from discovery through to paid conversion.

Support sales efforts with essential materials such as competitive battle cards and use-case explainers.

Lead, mentor, and develop the existing content team, fostering a culture of experimentation and outcome focus.

Requirements

At least 5 years of experience in content, growth, or developer marketing, preferably within B2B SaaS, API, or developer infrastructure companies.

A deep understanding of AEO and GEO, including how Large Language Models (LLMs) source and present information.

Technical familiarity with developer tools, APIs, or infrastructure, enabling you to understand and explain technical concepts.

Demonstrated experience building content for both self-serve/product-led growth (PLG) and integration-led or enterprise sales motions.

Strong editorial judgment and the ability to create educational, impactful content.

Proven ability to build and maintain content for integrations and ecosystems.

Comfort working autonomously in a fast-paced environment.

Fluent in English.

Nice to have

Experience with workflow automation platforms such as Clay, n8n, Make, or Zapier.

Familiarity with the LLM/AI agent ecosystem, including tools like LangChain and LlamaIndex.

Experience in evolving or rebuilding a content function during a go-to-market pivot.

A track record of driving growth through ecosystems or communities, beyond just organic search traffic.

Experience using AI-assisted tools for content operations at scale.

Skills & tools

Answer Engine Optimization (AEO)

Generative Engine Optimization (GEO)

Search Engine Optimization (SEO)

Content Strategy

Developer Documentation

Integration Content

Workflow Automation Platforms

LLM/AI Agent Ecosystems

Technical Writing

Editorial Judgment

Practical notes

100% remote work with location freedom.

Compensation is based on the value you bring, not past salary.

A budget for desired equipment is provided.

Generous Learning & Development budget.

Access to BitWarden for password management.

Annual team event (Kick-Off) and regular meetups in Barcelona.

Deel Benefits offering discounts on services, subscriptions, and travel.

Opportunity to work with experienced colleagues in a rapidly evolving industry.