Marketing Analytics Lead

About the role

Zeely is an AI-driven marketing platform empowering small businesses to grow. We are seeking a seasoned Marketing Analytics Lead to build and scale our analytics infrastructure, driving data-informed decisions across the organization.

Key facts

What you'll do

• Develop and expand a marketing analytics framework to support company-wide data-driven strategies.
• Create methods for assessing the effectiveness of marketing channels, campaigns, and financial commitments.
• Monitor and report on key performance indicators, including customer journeys, unit economics, customer lifetime value, customer acquisition cost, and return on ad spend.
• Construct and refine attribution models to clarify marketing's contribution to growth.
• Design and implement analytical systems, dashboards, and reports for Marketing, Growth, Product, and Leadership teams.
• Uncover growth opportunities by thoroughly examining user behavior and marketing data.
• Collaborate with Marketing, Product, Data, and Engineering departments to enhance processes and decision quality.
• Foster a culture of data-centricity within the marketing and growth functions.

Requirements

• Prior experience as a Marketing Analytics Lead, Growth Analytics Lead, Product Analytics Lead, or a comparable leadership position.
• Demonstrated success in building analytics systems for performance-focused or growth-oriented teams.
• Solid foundation in performance marketing, growth analytics, or marketing analytics.
• Experience in at least two organizations with established marketing departments, scaling products, or high-performance environments.
• Comprehensive understanding of unit economics, CAC, LTV, ROAS, marketing funnels, and attribution methodologies.
• Proficiency in working with extensive datasets and developing analytical models to inform business choices.
• Capability to translate complex data into clear insights and actionable recommendations.
• Strong communication abilities and experience working with diverse teams.
• English proficiency at an upper-intermediate level or higher.

Nice to have

• Experience with SaaS, mobile, or AI-powered products.
• Background in product analytics and growth experimentation.
• Experience developing analytics solutions for scaling paid acquisition efforts.
• Familiarity with business intelligence tools and modern data infrastructure.
• Experience establishing analytics processes and systems from the ground up.

Skills & tools

• Not specified

Practical notes

• Zeely operates in the U.S. and worldwide markets.
• The company has been in operation for 4 years and is backed by investors.
• Zeely has experienced 4x growth in the past year and is used by over 1,500,000 businesses.
• The team comprises over 200 members.
• The company offers 18 paid days off annually, 3 fully paid sick days, and unlimited sick leave at 70% compensation.
• Regular performance reviews are conducted.
• Support is provided for Ukrainian private entrepreneur (FOP) setup and administration.
• The recruitment process includes an intro call, hiring team interview, test task, final interview, and reference check.