Glenn Yong Namkoong

Leading ecosystem expansion, brand awareness, and institutional partnerships

• Institutional & Gov Partnerships: Built strategic alliances bridging financial institutions and local governments. ○ Mirae Asset & Hyundai Card: Partnered with Asia’s largest asset manager and Hyundai Motor's financial arm. Acted as a core advisor, successfully onboarding Hyundai Card's NFT ticketing platform to the NEAR ecosystem. ○ Kakao Games & Wemade: Allied with Korea's top-tier gaming titans to expand the ecosystem. ○ Gyeonggi Provincial Gov (Pop. 14M): Secured a strategic partnership to establish a regional blockchain foundation.
• 'Zero to One' Product Building (MITTE): Led the ideation, launch, and GTM strategy for NEAR's native NFT marketplace. ○ 100x Growth & 90%+ Share: Dominated the NEAR NFT ecosystem pre- vs. post-launch. ○ $7M+ Volume & 50K+ Users: Achieved explosive growth by launching the meme-launchpad 'MITTE:meme'.
• University Developer Ecosystem: Cultivated a nationwide builder network by partnering with blockchain clubs across 12 top-tier Korean universities to accelerate early-stage developer onboarding.
• Milestone-Based Grants & Product DD: Designed and executed a rigorous technical and business Due Diligence program to evaluate, fund, and onboard new Web3 products based on strict performance milestones.
• Omni-channel Marketing & Global Expansion: Directed comprehensive campaigns (legacy media, digital, offline events like KBW/BUIDL ASIA) and facilitated cross-market GTM strategies across Japan, Hong Kong, and Vietnam.

Leading 'Zero to One' product building, global marketing, and GTM strategies within a fast-paced Web3 startup environment.

• Global Top-tier DeFi Product (Moby): Directed the global GTM, community building, and co-marketing campaigns for 'Moby' (Arbitrum-based on-chain options protocol) from the ground up. ○ $2B Trading Volume: Achieved massive cumulative trading volume within 100 days of launch. ○ #1 Market Share: Secured the top spot for Arbitrum options and ranked in the Global Top 3.
• New Product Pipeline (Cradle): Orchestrating the marketing strategy, technical documentation, and mainnet launch campaigns. ○ Babylon EVM Ecosystem: Preparing 'Cradle' (Spot/Options/Structured Product Vault DEX) for a highly anticipated global rollout.

Led regulatory-compliant Web3 business development, mega public-private partnerships, and omni-channel co-branded marketing for Hyundai's financial arm.

• Payment Infrastructure & Legacy Flows: Gained deep operational expertise in South Korea's complex payment ecosystem, mastering the settlement flows across credit card networks, PGs (Payment Gateways), and VANs.
• Web3 New Business & Regulatory Compliance: Acted as the primary liaison with strict South Korean financial authorities (FSC, FSS). Navigated heavily regulated electronic financial transaction laws to structure a fully compliant Web3 joint venture.
• Global Art Partnerships: Launched NFT marketplace and ticketing businesses, securing partnerships with MoMA and artist Tom Sachs.
• Mega Public-Private Partnership (Jeju Project PM): Managed a massive regional revitalization project. ○ $11M USD (15B KRW) Funding: Secured public funding from the Jeju Provincial Government (15M+ annual visitors) and oversaw budget execution. ○ Global VIP Opening: Organized a large-scale event attended by the Governor of Jeju and VIPs from MoMA, TATE, and MMCA.
• Co-Branded Partnerships & Campaigns: Orchestrated exclusive co-branded financial products and joint marketing campaigns with global/domestic titans (Costco, Starbucks, Korean Air, NAVER, NEXON). Executed integrated omni-channel strategies across TV, Print, OOH, and Digital media to maximize market penetration.
• Corporate Brand Architecture: Redefined and managed the overarching corporate brand identity and architecture following the Hyundai Capital spin-off.