Yashwanth N

Scaled a niche D2C e-commerce brand to ₹50L+ revenue within 18 months across 50+ SKUs. Led cross-functional growth with a 4+ team, designing acquisition funnels and A/B tests generating 150K+ annual site visitors. Built and operated the end-to-end technology and analytics stack, enabling data-driven decisions. Diagnosed low purchase intent in paid channels and executed a pivot to SEO-led growth, achieving top rankings on Google.

Delivered end-to-end analytics and growth consulting across $375K+ in engagements, advising on CRO and funnel optimization. Directed a 10-member cross-functional analytics team while coordinating multiple workstreams across marketing and data teams. Oversaw a portfolio of 5 enterprise clients and 3–4 concurrent ad hoc engagements for brands including Belkin, Semrush, Freshworks and Google Partners (Hyundai, Colgate, Zenus Bank). Presented analytics insights to founders, CMOs, and senior stakeholders, earning Employee of the Month for delivery excellence.

Delivered 12 custom CRM and ERP implementations, coordinating 3–4 concurrent projects in a SaaS startup environment. Directed collaboration between developers, analysts, and QA within a 6-person team, while serving as the primary client contact. Resolved scope changes and aligned stakeholder expectations to maintain project timelines for timely delivery.

Directed development programs for 85 residents in a government rehabilitation home, coordinating 6 NGO staff, 5+ government personnel, government administrators, and 35 + volunteers. Designed a progress tracking and reporting system used to deliver CSR impact reports to partners including Bosch, Yahoo, and Verizon. Executed operational improvements and vendor negotiations reducing annual program costs by 15%.