Marketing Operations Manager

About the role

This position is for a hands-on professional who will manage the daily operations of our marketing technology systems. You will be responsible for configuring, implementing, and troubleshooting the tools that support our marketing efforts, ensuring efficiency and data integrity.

Key facts

What you'll do

• Oversee the administration and maintenance of key marketing platforms including Pardot, Webflow, Google Analytics 4, 6sense, ZoomInfo, and DataGroomr.
• Develop and manage Pardot automation rules, lead scoring, and grading systems.
• Ensure smooth data flow between ZoomInfo, Pardot, and Salesforce.
• Configure and maintain Google Analytics 4 data streams, event tracking, and reporting.
• Create and manage Pardot assets such as forms, email templates, and dynamic lists.
• Handle data imports, deduplication, and contact record maintenance.
• Support the evaluation and integration of new marketing technologies.
• Maintain Salesforce integration with marketing platforms, monitoring and resolving sync errors.
• Enforce lead tracking standards and ensure accurate source attribution.
• Address and resolve data quality issues across systems.
• Monitor lead flow and funnel metrics, identifying and resolving anomalies.
• Manage data privacy compliance operations, including request fulfillment.
• Conduct regular database health checks and list hygiene processes.
• Assist with ad hoc list and segmentation builds in Salesforce and Pardot.
• Audit tracking implementations and data flows for reporting accuracy.
• Lead the identification and implementation of AI-powered marketing workflows.
• Document and maintain processes for AI workflow adoption.
• Act as the primary marketing systems expert for Sales, IT, and Revenue Operations.
• Manage vendor relationships and license governance for marketing technologies.

Requirements

• A minimum of 5 years of experience in Marketing Operations, Revenue Operations, or Demand Generation within a B2B context.
• Strong expertise with Pardot (Salesforce Marketing Cloud Account Engagement).
• Proficiency in Salesforce CRM, focusing on marketing data flows, campaign tracking, and lead/contact management.
• Experience with Google Analytics 4 and Tag Management Systems.
• Familiarity with 6sense or similar ABM/intent data platforms.
• Experience with ZoomInfo or comparable data enrichment tools and their CRM/MAP integrations.
• Demonstrated experience in managing lead scoring, grading, routing, and data hygiene.
• Experience building, documenting, and implementing AI-driven marketing workflows.

Nice to have

• Salesforce Certified Marketing Cloud Account Engagement Specialist or Consultant.
• Google Analytics 4 Certification.

Skills & tools

• Pardot (Salesforce Marketing Cloud Account Engagement)
• Salesforce CRM
• Google Analytics 4
• Tag Management Systems
• 6sense
• ZoomInfo
• DataGroomr
• Webflow

Practical notes

• This is a remote position within the United States.
• WorkWave offers a comprehensive benefits package, including health, dental, and a 401k with company match.
• Benefits also include flexible time off, paid holidays, bonding leave, tuition reimbursement, and access to virtual medical care.
• WorkWave is an equal opportunity employer committed to diversity and inclusion.