Marketing Associate

About the role

Workstream is hiring a Marketing Operations Associate to join its Singapore office full-time. You will work across marketing, sales, and operations to keep campaigns running, data accurate, and pipeline growing. The company builds an all-in-one HR, payroll, and hiring platform for hourly workers and is a Series B startup backed by Founders Fund, BOND, and Coatue. Customers include Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers.

Key facts

What you'll do

• Run B2B marketing campaigns end-to-end, from setup and tracking through post-campaign reporting
• Incorporate AI tools and LLMs into daily workflows, building automation to reduce manual work and speed up output
• Evaluate and test new AI and marketing automation tools, creating a forward-looking operational playbook
• Administer campaign architecture in Salesforce (SFDC), handling campaign member statuses, lead routing, and attribution
• Coordinate webinars from registration funnel creation and multi-channel promotion to attendee data management and conversion tracking
• Track campaign results across growth and sales teams, following up on demos and pipeline milestones to keep data current
• Maintain database health by auditing lists, removing duplicates, and enforcing data governance standards
• Build, segment, and send targeted email campaigns, then analyze open rates, click-throughs, and conversions for ongoing A/B testing
• Document processes and create Standard Operating Procedures to preserve knowledge and improve efficiency

Requirements

• Hands-on experience exploring AI capabilities, including familiarity with vibecoding
• Strong organizational skills and attention to detail
• Clear communicator who can work confidently across teams and adapt messaging for different audiences
• Comfortable handling data and marketing automation platforms
• Quick to learn new tools and figure out how to apply them effectively
• Willing to ask questions, propose unconventional ideas, and respectfully challenge decisions
• Able to juggle multiple priorities in an ambiguous environment
• Currently pursuing or recently completed a degree in Business, Marketing, Communications, Information Systems, or a related field
• Open to flexible hours to collaborate with US-based teams

Nice to have

• Prior exposure to Salesforce or HubSpot

Skills & tools

• Salesforce (SFDC)
• Email marketing platforms
• Webinar tools
• AI and LLM applications
• Marketing automation systems
• Data analysis and reporting

Practical notes

• Internship designed to convert to a full-time role for strong performers
• Access to AI tool tokens for experimentation
• Direct mentorship from experienced marketing and revenue operations professionals
• Immediate ownership of processes the team relies on daily