Lifecycle Marketing Senior Manager

About the role

You will direct the customer lifecycle strategy for the Americas, overseeing communication journeys for North America and Latin America. This role balances high-level planning with hands-on execution to improve activation, retention, and cross-sell performance.

Key facts

What you'll do

• Manage, mentor, and develop a team of 2+ CRM professionals.
• Design and implement automated customer journeys tailored to regional nuances in NorthAm and LatAm.
• Own key CRM metrics including conversion rates, churn reduction, and lifetime value.
• Collaborate with Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to align communications with product roadmaps.
• Present strategy and performance insights to senior leadership.
• Balance hands-on campaign execution with long-term strategic planning.

Requirements

• 5+ years of experience in Lifecycle Marketing or CRM.
• 2+ years of experience managing direct reports.
• Expertise in NorthAm and LatAm market nuances, including messaging, tone, and cultural relevance.
• Technical proficiency with enterprise CRM platforms, specifically Braze.
• Ability to discuss data schemas, API triggers, and HTML/Liquid logic with technical teams.
• Experience with cohort analysis, A/B testing, and measuring incremental lift.

Nice to have

• Proficiency in SQL for independent data analysis.
• Background in high-growth Fintech, SaaS, or product-led environments.
• Experience managing localized campaigns across multiple languages and regions.

Skills & tools

• Braze
• CRM Strategy
• Data Analytics
• Lifecycle Marketing
• Team Leadership
• Stakeholder Management
• HTML/Liquid logic
• API triggers

Practical notes

Wise promotes an inclusive, international work environment. You can learn more about the company culture and mission at Wise.Jobs.