CRM Communications Strategist & Copywriter

About the role

Wise is looking for a creative professional to join our CRM team in Singapore as our first APAC-focused Communications Strategist and Copywriter. You will report to the Communications Strategy lead in London and develop messaging that simplifies complex financial concepts for our global customer base.

Key facts

What you'll do

• Partner with product teams to analyze the impact of new features and regional nuances.
• Develop data-backed communication strategies and write detailed project briefs.
• Produce copy for CRM campaigns that guides customers through their lifecycle.
• Create educational content for marketing campaigns and product features.
• Build relationships with stakeholders to track performance and iterate on messaging.
• Monitor competitor activity to maintain a competitive edge in communication standards.
• Brainstorm creative angles and copy relevant to the APAC market.

Requirements

• 3+ years of experience in a role blending copywriting and strategy, with a 70/30 split.
• A portfolio demonstrating high-impact product launches and the ability to simplify technical terminology.
• Proven history of working with Product and CRM teams, including designers and marketers.
• Experience writing for multiple locales and CRM channels within a medium-to-large company.
• Background in a regulated industry is preferred.
• Ability to manage multiple projects under tight deadlines.
• Strong stakeholder management skills with the ability to justify creative decisions.

Skills & tools

• CRM strategy and execution
• Copywriting for lifecycle journeys and short-form CTAs
• Data-driven communication design
• UX and design principles
• Stakeholder management

Practical notes

• You must include a link to your writing portfolio in your resume or the application message field.
• This is a 12-month contract position.