Partner Marketing Manager

About the role

Wellhub is seeking a Partner Marketing Manager to focus on social media and CRM for the Brazilian market. This position involves managing partner engagement and conversion through targeted campaigns and content strategy. You will balance analytical execution with creative planning, using AI to enhance productivity.

Key facts

What you'll do

• Develop and implement the Partner Marketing Strategy for Brazil, integrating CRM campaigns with Instagram content.
• Execute email and WhatsApp CRM campaigns primarily for commercial conversions, and secondarily for partner engagement and brand perception.
• Guide the creative and editorial direction for the Brazilian Partner Instagram channel, planning posts and stories.
• Create detailed creative briefs for internal design and copywriting teams, translating business objectives into visual and text assets.
• Identify, attract, and manage Key Opinion Leaders (KOLs) and influencers for brand advocacy and content collaboration.
• Track and report KPIs for CRM (e.g., open rates, click rates, conversions) and Social/KOL channels (e.g., engagement rate, reach), using data for content optimization.
• Serve as the main contact between Partner Marketing, Creative teams, and external KOLs, advocating for CRM and content strategies internally.
• Utilize AI tools for daily operations, including content ideation, copywriting drafts, and campaign analysis, to improve efficiency.
• Promote wellbeing by caring for your own and colleagues' wellness, fostering a supportive work environment.

Requirements

• Demonstrated experience in content marketing and copywriting across various channels, including social media planning and CRM execution.
• Experience providing briefs to creative teams (designers and copywriters) to produce high-quality marketing materials.
• Experience identifying, negotiating with, and managing Influencers / Key Opinion Leaders (KOLs).
• Strong analytical abilities to monitor campaign conversions and social engagement metrics.
• Capability to run ad-hoc email and WhatsApp campaigns using CRM tools (no complex technical automation setup, but comfort with tool operation is necessary).
• Practical experience with Generative AI tools (e.g., Gemini, ChatGPT, Claude, Midjourney) for marketing tasks like copywriting, planning, and data review.
• Fluent in Portuguese and advanced/fluent in English for global team interaction and guideline alignment.

Practical notes

Wellhub offers a flexible benefits program, including a free Gold+ membership for wellness services (gyms, digital fitness, meditation, nutrition, mental wellbeing, and more) for you and up to three family members. A comprehensive emotional wellbeing program, Wellz, provides 52 individual therapy sessions per year. Health, dental, and life insurance are provided. The company operates on a Flexible First model, offering hybrid and remote options, with home office reimbursement. Employees define schedules with leaders to align with time zones, team needs, and personal routines. Paid time off includes vacations after 6 months, 3 additional days per year, plus 1 day for each year of tenure (up to 5 extra days), and a birthday holiday. Paid parental leave is 100% covered for all new parents, with extended leave and ramp-back options for birth parents. Career growth is supported through world-class platforms, interactive sessions, personalized development roadmaps, and internal opportunities. Wellhub is Syndio Fair Pay Certified.