Partner Marketing Senior Manager

About the role

Wellhub is seeking a regional lead to manage partner marketing strategy across France and the Benelux region. You will act as the primary point of contact for local partner network growth, brand positioning, and engagement while working within the EU Partner Marketing team.

Key facts

What you'll do

• Define and execute the local business-to-partner value proposition and brand positioning.
• Build industry credibility through sponsorships, events, media relations, and key opinion leader partnerships.
• Lead go-to-market strategies for partner launches and promotional campaigns to drive network growth.
• Manage the regional marketing budget for France and Benelux to maximize return on investment.
• Utilize performance data and partner insights to optimize regional marketing initiatives.
• Integrate AI tools such as Gemini and Claude into daily workflows to automate reporting, content creation, and campaign production.
• Collaborate with internal teams including Partnerships, User Growth, Corporate Communications, and Revenue to align regional efforts with global strategy.
• Develop sales enablement materials to support the Demand Generation team.

Requirements

• Minimum 8 years of professional experience in Marketing, specifically within Partner, Channel, Product, or Revenue Marketing in B2B or B2B2C environments.
• Native or fluent proficiency in French and professional fluency in English.
• Deep understanding of the local market and fitness industry culture in France.
• Proven ability to manage institutional relationships with industry associations and strategic partners.
• Experience building go-to-market strategies and executing them independently.
• Proficiency with CRM and marketing analytics tools.

Nice to have

• Working knowledge of Dutch.

Skills & tools

• AI productivity tools (Gemini, Claude)
• CRM and marketing analytics software
• Strategic planning and budget management
• Stakeholder and cross-functional management

Practical notes

• Benefits include a free Gold membership for you and up to three family members, health insurance, and a home office setup reimbursement.
• The company provides a minimum of 25 days of paid holiday per year, increasing with tenure, plus an extra day for your birthday.
• 100% paid parental leave is available, including a ramp-back period for parents giving birth.
• Flexible work schedules are determined in coordination with team leaders.