Director of Growth Marketing

About the role

Wellhub is seeking a leader to manage growth marketing for our partner network, focusing on the expansion of our global gym and studio ecosystem. This position requires a strategic thinker who can build and scale acquisition funnels while managing cross-functional teams in a global environment.

Key facts

What you'll do

• Architect and execute the growth strategy for the self-sign-up channel to create a high-volume B2B acquisition engine.
• Manage the full marketing funnel, balancing lead generation with conversion optimization.
• Implement a data-driven approach to forecasting, testing, and prioritizing marketing initiatives.
• Enforce a zero-manual work policy by integrating AI-driven tools and automation into all processes.
• Collaborate with the Paid Media Director to optimize budgets across search and social channels.
• Partner with content and regional teams to develop an organic growth strategy.
• Deploy automated outbound sequences and manage CRM lifecycle strategies to drive partner activation.
• Serve as the primary link between Product Development, Partnerships, and Value Management teams.
• Lead, mentor, and scale a dedicated growth marketing team while influencing matrixed resources.

Requirements

• Proven experience in growth marketing within SaaS, B2B tech, or marketplace sectors.
• Demonstrated history in a leadership and people management role.
• Fluency in English, as it is the primary language for all business operations and meetings.
• Track record of scaling early-stage acquisition products into mature, high-volume channels.
• Advanced technical proficiency with the ability to bridge gaps between marketing, product, and martech.
• Deep expertise in CRM, lifecycle marketing, paid media, SEO/GEO, content strategy, and outbound outreach.
• Exceptional data literacy with experience using Looker, Google Analytics, and attribution software.
• Strong stakeholder management skills with the ability to present complex data to executive leadership.

Nice to have

• Experience with Product-Led Growth (PLG).
• Proficiency with Salesforce Marketing Cloud (SFMC).

Skills & tools

• CRM and Lifecycle Marketing
• Paid Media (Search and Social)
• SEO/GEO and Content Strategy
• Outbound Outreach
• AI-driven Automation Tools
• Looker and Google Analytics
• Attribution Modeling

Practical notes

• Benefits include Gold+ Wellhub membership for yourself and three family members, Wellz emotional wellbeing program (52 therapy sessions per year), and comprehensive health, dental, and life insurance.
• Flexible work model includes home office reimbursement and adjustable schedules.
• Paid time off includes vacation after 6 months, additional annual days based on tenure, and a birthday holiday.
• 100% paid parental leave is provided, including an extended leave and ramp-back period for those giving birth.
• Wellhub is Syndio Fair Pay Certified.
• Applicants are encouraged to apply even if they do not meet every requirement, provided they have the mandatory growth marketing and people management experience.