Staff Product Manager, AI

About the role

Webflow is seeking a Staff Product Manager to define the future of AI within our platform. You will shape how artificial intelligence empowers creators and developers to build and optimize web experiences. This is a critical role in an evolving area, where you will establish new standards for AI-assisted creation.

Key facts

Location: CA Remote (BC & ON only); U.S. Remote

Engagement: Full-time, Permanent, Exempt

Compensation:

United States (USD):

Zone A: $212,500 - $255,000

Zone B: $200,000 - $240,000

Zone C: $186,700 - $224,000

Canada (CAD

BC & ON only): $232,000 - $278,000

This role is eligible for an annual bonus program based on company performance.

What you'll do

• Establish the strategic direction and product roadmap for AI-powered features, including the AI Assistant, third-party agent integrations via MCP, and the underlying AI platform.
• Ensure AI features function cohesively, creating shared components and aligning teams to deliver a unified product experience.
• Define quality benchmarks and evaluation methods for AI-driven outputs, ensuring consistent and reliable performance.
• Develop solutions that cater to both technical developers and less technical creators, balancing advanced capabilities with ease of use.
• Collaborate with Engineering, Design, Data, and Go-to-Market teams to align on product strategy and execution.
• Contribute directly to product development, including prototyping and shipping improvements.
• Identify and integrate emerging AI technologies to enhance product capabilities and development velocity.
• Mentor other product managers and contribute to the growth of AI product practices within the company.

Requirements

• Bachelor's degree or equivalent practical experience.
• A minimum of 8 years in product management, with significant experience in AI systems and a proven ability to lead strategy for complex product domains.
• Experience with platforms, APIs, and extensibility, including hands-on work with AI agent systems, code generation, or programmable interfaces.
• Demonstrated success in defining quality standards and metrics for products with variable outputs.
• Ability to design products that serve distinct user groups, such as developers and less technical creators.
• Experience contributing across the full software development lifecycle, from ideation to implementation.
• Proven ability to influence stakeholders and drive decisions across cross-functional teams.
• Continuous curiosity and learning about new AI advancements.

Nice to have

• Experience with LLM-based tools and understanding their strengths and limitations.

Skills & tools

• AI agent systems
• Platform and API development
• Product strategy and roadmap development
• Cross-functional team leadership
• User research and analysis
• Prototyping and product development

Practical notes

• Applications are accepted on an ongoing basis until the position is filled.
• Authorization to work in the country of employment is required.
• Reasonable accommodations will be provided for individuals with disabilities during the application and interview process.
• Background checks may be conducted upon offer of employment.