Senior Marketing Manager, Growth

About the role

Webflow is seeking a Senior Marketing Manager, Growth to enhance our AI-powered web marketing platform. You will be instrumental in unifying our web presence and campaign orchestration to drive predictable growth. This role involves operating webflow.com as a dynamic, continuously improving product that showcases the best practices for modern enterprise marketing.

Key facts

What you'll do

Manage the continuous improvement and experimentation program for webflow.com, from hypothesis generation to test execution and analysis.

Oversee the website's contribution to our Answer Engine Optimization (AEO) strategy, ensuring site performance and adherence to best practices.

Develop and deploy website experiences and landing pages directly within the Webflow platform, managing the end-to-end build and iteration process.

Establish and maintain the website's measurement framework, including event tracking, funnel analysis, and attribution models.

Collaborate with cross-functional teams, including Demand Generation, Partner Marketing, and Product Marketing, to align web strategies with broader revenue initiatives.

Integrate web channel activities with cross-channel campaign orchestration, ensuring coordinated customer journeys.

Drive site optimization to convert targeted traffic into qualified sales opportunities.

Requirements

Bachelor's degree in a relevant field or equivalent practical experience.

Demonstrated ability to think systematically about marketing channels and user journeys.

Proven track record of shipping and iterating on marketing initiatives, with a preference for data-driven experimentation.

Technical aptitude to understand marketing technology, website architecture, and analytics.

Skill in interpreting intent data and translating it into effective campaign strategies.

Ability to clearly articulate problems and solutions, even under pressure.

Experience with AI in marketing workflows is a plus.

Nice to have

A public presence through platforms like LinkedIn, podcasts, or industry talks, discussing modern growth infrastructure.

Skills & tools

Webflow platform

Experimentation and personalization tools

Analytics platforms

Technical SEO

Answer Engine Optimization (AEO)

Practical notes

Compensation for this role is structured into geographic zones within the U.S.: Zone A ($150,000 - $180,000), Zone B ($141,500 - $170,000), and Zone C ($131,500 - $158,000). Actual pay will be determined by location, experience, and qualifications.

This role is eligible for an annual bonus program based on company performance.

Applications are accepted on an ongoing basis until the position is filled.

Benefits include equity, comprehensive health coverage, paid parental leave, flexible time off, wellness resources, 401(k) matching, and monthly stipends.