Marketing Automations Manager

About the role

This role focuses on building and maintaining the operational core of the marketing department. You will apply your technical and strategic skills to scale our marketing technology, directly impacting lead generation and overall business growth. Your work will involve designing and managing systems for lead lifecycles, database health, and complex nurturing programs.

Key facts

What you'll do

• Administer Salesforce Marketing Cloud (SFMC), including workflows, journeys, and data extensions.
• Manage the integration between SFMC and Salesforce CRM for data flow, lead routing, and campaign attribution.
• Oversee the entire lead management process, from scoring to routing to sales.
• Develop and maintain database segmentation for personalized communications to prospects and healthcare providers.
• Monitor system performance and data integrity to ensure accurate tracking and reporting of marketing activities.
• Collaborate with Demand Generation, Sales Operations, and Data teams to align technical workflows with business goals.
• Provide training to team members on building journeys and email campaigns within Salesforce Marketing Cloud.

Requirements

• 7+ years of experience in marketing operations, specifically managing enterprise B2B SaaS marketing technology stacks.
• Strong technical expertise with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
• Advanced proficiency in Salesforce CRM, including understanding objects, flows, and reporting.
• Ability to write SQL for database segmentation and data manipulation.
• Experience with HTML and CSS for customizing email layouts and resolving rendering issues.
• Proven experience in building and optimizing lead lifecycles from capture to sales hand-off.
• Capability to analyze complex platform data and translate it into actionable insights and operational improvements.

Nice to have

• Hands-on experience with Salesforce Cloud Next and Data 360.
• Experience teaching technical tools to non-technical colleagues.
• A proactive approach to building clean, scalable processes.

Skills & tools

• Salesforce Marketing Cloud (SFMC)
• Salesforce CRM
• SQL
• HTML
• CSS
• Email Studio
• Journey Builder
• Automation Studio

Practical notes

• SFMC certifications are highly preferred.
• Employment is subject to a background check.
• Weave uses AI tools in the hiring process, as detailed in their External AI Policy Statement.