Growth Engagement Specialist

About the role

Join Wealthsimple as a Growth Engagement Specialist to drive client communication and marketing campaigns. This role blends technical execution with creative strategy, focusing on AI-assisted growth initiatives. You will collaborate with various teams to enhance client experiences and product adoption.

Key facts

What you'll do

• Manage the daily execution of marketing efforts across channels like in-app messages, email, and push notifications, including audience selection, campaign setup, and performance tracking.
• Utilize AI tools to streamline tasks such as content creation, campaign planning, and performance analysis, and help develop repeatable AI-driven processes for the team.
• Collaborate with the Growth Engagement product group to enhance marketing technology and design innovative client journeys.
• Develop and test new strategies for client activation, retention, and cross-selling within Wealthsimple's product suite, focusing on personalization and content variations.
• Analyze campaign results and client behavior, providing insights on program impact and experimental outcomes, with AI support for synthesis.
• Conduct and evaluate A/B tests to improve campaign effectiveness and conversion rates.

Requirements

• Possess 2-5 years of practical experience with marketing automation software, with a proven ability to quickly learn new systems.
• Have at least 1 year of experience in coding for email or equivalent HTML/CSS skills.
• Demonstrate a genuine interest in applying AI tools to daily marketing tasks, including experimenting with prompts and AI-assisted quality assurance.
• Exhibit a strong understanding of audience segmentation across different marketing channels and campaigns.
• Understand best practices in marketing technology, including responsive design and message deliverability.
• Have experience in analyzing campaign performance, reporting, and conducting A/B tests.
• Be familiar with the core components of lifecycle marketing, covering acquisition, activation, engagement, and retention strategies.
• Have a track record of successful collaboration with cross-functional teams to achieve data-informed growth objectives.
• Be naturally collaborative and empathetic, both with colleagues and in representing the client perspective.
• Possess a curious and adaptable mindset, ready to embrace evolving AI tools and workflows in marketing.

Nice to have

• Experience with mobile marketing, such as push notifications and in-app messaging.
• Experience with SQL.
• Demonstrated ability in experimental design.

Skills & tools

• Marketing Automation Platforms (e.g., Braze, Iterable)
• AI Tools (e.g., Claude)
• HTML/CSS
• SQL (a plus)

Practical notes

• This is a contract position.
• Wealthsimple offers comprehensive health benefits, life insurance, and a group savings plan with employer matching.
• Employees receive 20 vacation days, 4 wellness days, and unlimited sick/mental health days annually.
• The company supports working outside of Canada for up to 90 days per year.
• Various employee resource groups are available.
• Wealthsimple is a hybrid team with over 1,500 employees across North America.
• Applications are encouraged from all backgrounds.
• Accommodations will be provided throughout the hiring process upon request.
• AI tools may be used to support the hiring process, with final decisions made by humans.