Sr. Product Marketing Manager, Cash

About the role

This role will spearhead the marketing efforts for Wealthfront's Cash product, a central component of our financial ecosystem. You will shape product narratives, drive go-to-market initiatives, and uncover avenues for expansion. This position reports to a Product Marketing Director.

Key facts

What you'll do

• Define and refine the market position for the Cash account, identifying target customer segments and growth potential.
• Collaborate with Product, Engineering, Design, and Research teams to shape the product roadmap based on customer needs and business objectives.
• Create strategies for product positioning, audience targeting, and distribution for both new and established offerings.
• Design and implement experiments to discover the most effective methods for engaging and converting target audiences.
• Develop clear briefs for creative teams, grounded in customer insights and business goals.
• Present business performance reviews and findings to executive leadership.
• Contribute to the development of the marketing team's capabilities and foster a culture of learning and collaboration.

Requirements

• Minimum of 6 years in consumer product marketing or growth marketing, with experience in technology or startup environments.
• Exceptional communication, presentation, and writing abilities.
• Strategic thinking skills combined with a focus on creative and effective marketing.
• Aptitude for organizing complex challenges, applying analytical frameworks, and translating insights into clear, actionable plans.
• A data-oriented approach with proficiency in analysis, testing, and measurement. Experience conducting messaging tests and A/B experiments is essential.
• A collaborative leader with a strong sense of ownership and a commitment to supporting team success.
• Bachelor's degree or higher.

Nice to have

• Familiarity with personal finance.

Skills & tools

• Product marketing frameworks
• Go-to-market strategy
• Customer segmentation
• Messaging and positioning
• Experimentation and A/B testing
• Data analysis and interpretation
• Cross-functional collaboration

Practical notes

• Estimated annual salary: $148,000 - $189,000.
• Compensation includes equity and a discretionary bonus.
• Benefits package includes medical, dental, and vision insurance, 401(k) with company match, Employee Stock Purchase Plan (ESPP), generous paid time off, parental leave, wellness reimbursements, professional development opportunities, and employee investing discounts.
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