Head of Demand Generation

About the role

This role owns the top of Warp's acquisition funnel and converts early interest into scalable pipeline. It defines how ambitious companies learn about Warp and choose to engage. The position aligns tightly with marketing and sales leadership to drive revenue through structured demand generation.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Campaigns are designed and executed to feed the sales organization with pipeline that delivers 3-4x coverage against the bookings target. This marketing-sourced number is treated as a measurable outcome.

Channels are run and optimized by an operator who manages spend to meet real CAC and payback thresholds. Hands-on channel operation today allows the role to scale the team as budget grows.

Traffic is turned into demo requests through funnel math and experiments that move key metrics. Experiments refine the visitor journey to improve how traffic becomes qualified interest.

Inbound interest is converted into qualified demos that sales can act on with confidence. Lifecycle and nurture programs move prospects from initial contact to a sales-ready opportunity.

Clear rules connect marketing efforts to revenue outcomes and ensure leads follow the right path to sellers with sales and RevOps. Warp processes payroll for over half a billion dollars annually across its platform.

Structure and governance for the demand gen function grow alongside Series B investment. Growth in spend is paired with governance to support predictable pipeline creation.

Requirements

6+ years in demand gen or growth marketing inside a B2B SaaS company is required, including scaling pipeline through a growth stage. This experience includes managing high-stakes programs that influence company-level outcomes.

Funnel ownership and a tracked number are central, with spend tied directly to pipeline and then to revenue. Decisions link channel performance to business results.

Hands-on execution with channels today builds credibility and informs hiring as the function matures. The role operates hands-on and builds the team and stack as it grows.

Success is measured by sales outcomes, with close partnership to drive revenue rather than only leads. Collaboration focuses on how marketing activity moves the revenue needle.

Nice to have

Experience marketing to founders, finance, or people and ops buyers.

A background in fintech, HR tech, or developer-adjacent spaces.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

AI-native employee management platforms automate HR, payroll, IT, and compliance on a single system. Data-driven acquisition and lifecycle programs are central to scaling B2B SaaS demand. Experimentation and close sales collaboration turn funnel signals into predictable revenue.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

Warp is building self-driving employee management. Payroll, tax compliance across thousands of jurisdictions, benefits, IT, and HRIS that runs autonomously so companies never have to think about back-office operations again. We process hundreds of millions in payments across 1,000+ companies.