Lead Field Marketing Specialist

About the role

VTEX Brazil is seeking an individual contributor to drive our B2C field marketing efforts. You will translate high-level marketing goals into actionable plans that build brand authority and generate demand within the commerce ecosystem.

Key facts

What you'll do

• Design and implement the B2C field marketing strategy.
• Manage the end-to-end delivery of proprietary and third-party events.
• Produce communication and relationship-building initiatives to elevate the VTEX brand.
• Assist in lead generation and customer acquisition programs.
• Cultivate and maintain connections with customers, prospects, partners, and industry stakeholders.
• Negotiate and oversee sponsorships, partnerships, and brand activations.
• Collaborate with Sales, Customer Success, Product, and marketing peers to achieve business targets.
• Translate technical product features and market trends into clear, accessible narratives.
• Integrate Artificial Intelligence tools to optimize planning, content creation, and overall productivity.

Requirements

• Proven background in Field Marketing, B2B or B2C marketing, events, or communications.
• Demonstrated ability to plan and execute event programs.
• Strong negotiation skills regarding sponsorships, partnerships, and vendor management.
• Ability to simplify complex information for diverse audiences.
• High level of autonomy and organizational skills for a fast-paced environment.
• Hands-on work ethic with a focus on ownership and delivery.
• Familiarity with using Artificial Intelligence tools in daily workflows.
• Excellent verbal and written communication skills.

Practical notes

• Benefits include SulAmérica health coverage, dental insurance, and life/travel insurance.
• Monthly meal allowance of R$ 1,077 via Flash card.
• Friday in Focus program provides dedicated time for personal development and well-being.
• Optional transportation allowance and Totalpass access available.