New Products GTM Lead

About the role

This role involves developing and executing market entry strategies for new life sciences products. You will be responsible for taking early-stage offerings to market, managing the sales process from initial contact to deal closure, and gathering insights to guide future scaling efforts. This position is for someone who enjoys both strategic planning and direct commercial engagement.

Key facts

What you'll do

• Manage the entire commercial process for new life sciences products, including identifying opportunities, conducting discovery, creating proposals, and finalizing deals with the sales team.
• Create and test go-to-market strategies for new offerings by personally bringing them to market.
• Convert initial market feedback into repeatable frameworks for messaging, pricing, overcoming objections, and market segmentation for the broader team.
• Collaborate with sales, marketing, and product teams to refine product positioning and value propositions based on real customer conversations.
• Contribute to decisions about business models and pricing, informed by market reception.

Requirements

• A strong entrepreneurial drive to create new sales processes rather than follow existing ones.
• Proven experience in sales with a track record of achieving commercial goals.
• Ability to lead discovery calls, negotiate terms, and close deals effectively.
• At least 5 years of experience in the Life Science sector.
• An established professional network within the Life Science industry.
• Understanding of how target buyers evaluate and purchase new solutions, including budget cycles and approval processes.
• A collaborative approach, comfortable with ambiguity but able to bring others along.
• Highly analytical and results-oriented, with a grasp of deal economics and commercial trade-offs.
• Experience in a rapidly growing company or startup environment.
• Excellent communication skills, capable of engaging senior pharmaceutical stakeholders.

Skills & tools

• Sales cycle management
• Go-to-market strategy development
• Negotiation
• Market analysis
• Cross-functional collaboration
• Stakeholder engagement

Practical notes

This is a remote-first position within the U.S. Viz.ai offers competitive benefits, including medical, dental, vision, 401(k), and generous vacation for full-time employees. Viz.ai is an Equal Opportunity Employer.