Victoria Okoroji

Co-led GTM strategy and feature adoption across multiple releases, aligning messaging across in-app, community, and partner channels.

Designed onboarding journeys and in-app education with product and engineering teams, improving activation by 32%.

Built gamified engagement and referral loops driving 22% MoM retention growth.

Co-managed co-marketing launches with Polygon, Linea, and Degame — contributing 40%+ of new user acquisition.

Scaled product education content library to 500+ assets across blogs, videos, and community channels.

Owned messaging and positioning for institutional MPC wallet infrastructure; refined ICP and value propositions with founders.

Built landing pages, product narratives, and outbound materials to validate PMF and generate enterprise interest.

Launched GTM campaigns delivering 10% traffic growth and 80% uplift in social engagement.

Led product education to onboard first-time crypto traders and reduce exchange onboarding friction.

Delivered workshops on trading features, security, and platform usage across African communities.

Gathered user feedback to improve onboarding flows and educational content.

Designed learning programs and career pathways for African professionals in blockchain and emerging tech.

Built mentorship frameworks and project-based learning to improve job readiness and placement outcomes.

Designed and delivered a live AI workshop for NGO professionals — participants went from zero AI experience to a published landing page, campaign video with voiceover, content repurposing system, and automated workflow within 90 minutes, using only free tools.

Developed a 5-workflow AI resource guide for the Nigerian NGO sector; session published on YouTube as a public resource.