Head of Product Marketing

About the role

Veriff is seeking a strategic leader to articulate the value of its trust infrastructure platform to the market. This role is central to building a vertical go-to-market approach and driving segment-focused growth. You will shape how products are positioned, enable sales success, and define the company's market presence.

Key facts

What you'll do

Develop and own the company's messaging framework, translating technical strengths into compelling customer benefits.

Create and manage sales enablement materials, focusing on improving win rates and deal speed.

Oversee competitive analysis, identifying market shifts and informing strategic decisions.

Drive go-to-market strategies for key market segments, including Financial Services, Marketplaces, and Resellers.

Lead product launch initiatives from initial positioning to market introduction.

Requirements

A minimum of 10 years of experience in product marketing for B2B SaaS companies, with prior leadership responsibilities.

Demonstrated expertise in building and validating messaging and positioning strategies.

A proven history of developing sales enablement programs that have positively impacted revenue.

Experience establishing competitive intelligence functions that influence strategy.

Proven ability to execute go-to-market plans for specific verticals or market segments.

Exceptional written and verbal communication skills.

Ability to collaborate effectively as a partner with sales and product teams.

Nice to have

Experience within the identity verification, security, or fintech industries.

Skills & tools

Product Marketing

Go-to-Market Strategy

Sales Enablement

Competitive Intelligence

Messaging and Positioning

B2B SaaS

Practical notes

Compensation: $220,000 - $250,000 base salary per year, plus commission.

Benefits include remote work flexibility, stock options, additional recharge days, comprehensive medical, dental, and vision insurance, learning and development budgets, and a 4-week paid sabbatical after 5 years of service.

Candidates may be subject to an identity verification process in the final stages of recruitment.