Marketing Analyst (Mobile Acquisition)

About the role

You will transform raw acquisition data into actionable insights for our social networking and streaming mobile applications. This position focuses on evaluating campaign performance, identifying growth opportunities, and maintaining dashboards that guide our marketing strategy.

Key facts

What you'll do

• Evaluate the performance of advertising campaigns across our mobile portfolio.
• Identify specific growth opportunities within marketing metrics.
• Develop and automate dashboards for marketing data.
• Assess the quality and monetization of acquired traffic.
• Provide data-backed recommendations to the marketing department.
• Collaborate with the User Acquisition team to test optimization hypotheses.
• Propose solutions to increase traffic efficiency and improve marketing ROI.

Requirements

• Minimum 2 years of experience in marketing analytics.
• Proficiency in SQL, specifically BigQuery.
• Practical experience using BI tools such as Tableau.
• Strong knowledge of statistics and Python (Pandas).
• Understanding of performance marketing and mobile attribution.
• Ability to translate complex data into business conclusions.
• Experience supporting User Acquisition teams with data-driven decisions.

Nice to have

• Experience conducting A/B tests.
• Familiarity with using AI tools like Claude for analytical tasks.

Skills & tools

• SQL (BigQuery)
• Python (Pandas)
• Tableau
• Mobile attribution tools
• Statistical analysis

Practical notes

• Benefits include 20 paid vacation days, 15 sick leave days, 6 family event days, and full medical insurance.
• We provide sports and equipment reimbursement, maternity support, and financial/legal assistance.
• We support employees joining the Armed Forces of Ukraine and participate in local social initiatives.
• Work from our Kyiv office or remotely with a flexible schedule.
• We offer performance reviews, Individual Development Plans, and reimbursement for English classes and professional courses.
• Hiring process: Intro call, technical interview, bar raiser interview, reference check, and offer.