George Lennox

Non-custodial crypto exchange, direct to wallet trading, and payments infrastructure | Web3 | Startup (~18 employees)
Built and led the developer relations function from the ground up, serving the existing developer community while forming
partnerships and growing the ecosystem. Owned the partner lifecycle from first engagement through onboarding, integration,
and long-term relationship health, and shaped how the marketing function targeted content to technical developer audiences.

• Designed and delivered a global hackathon attracting 164 builders, generating 68 submissions and one live product launch.
• Implemented new CRM and generated 24 qualified ecosystem contacts at Solana Accelerate within two weeks of joining, including senior contacts from Phantom, MetaMask, and Solflare.
• Introduced AI agents to automate research, ecosystem intelligence, and operational workflows.

Defence and multinational peacekeeping operations | Surveillance and Reconnaissance Patrols
Deployed on overseas peacekeeping operations as part of a multinational NATO task force. Studied and qualified in high
performance sport coaching.

Management consulting and professional services | Global enterprise (700,000+ employees); Redkite was a boutique data and
analytics consultancy (~150 employees)
Promoted from Senior Business Analyst. Drove alignment between executive stakeholders and engineering delivery teams.

• Delivered over £10M in annual supply chain savings through enterprise data and visibility platforms.
• Led and mentored a team of eight business analysts and multiple engineers. Built data infrastructure that supported a FTSE 100 retailer's AI recommendation engine, now responsible for over 10% of total e-commerce sales, leading to contract renewal.
• Achieved a 50% reduction in client time-to-value through improved delivery governance and operating models.

IT services and digital transformation consulting | Global enterprise (~190,000 employees)
Led delivery teams across digital transformation programmes in luxury retail and fintech, accountable for client outcomes,
stakeholder engagement, and delivery governance across multiple client initiatives.
Value Retail (Bicester Village): Marketing Workflow Optimisation & Hands Free Shopping Platform

• Optimised marketing campaign workflows in Salesforce, enabling the Value Retail team to brief agencies and manage campaigns more effectively.
• Defined the proposition, built the MVP, piloted it over 8 weeks, and rolled out across 12 villages globally. Still live today.
• Guest spend increased 34% per visit, with 40% registration growth driving a 23% sales uplift from participants. Howdens Joinery: DesignView Cloud Platform
• Kept the business operational through COVID when it otherwise could not have run.
• Generated a 10 to 20% sales uplift and a 16-day reduction in customer lead time, with the platform subsequently expanded into Ireland, France, and Belgium.
• Delivered a new contracts feature, unlocking whole-building commercial bids as an additional revenue stream and further account growth.

Visual marketing platform enabling brands to curate and use customer-generated content | Early growth stage (~80
employees)
Delivered onboarding and integration for a UGC platform that let major brands power their marketing with customer content
from social media, working alongside account management and customer success teams on ongoing setup to ensure clients
were supported and using the integration correctly. Coordinated with brand marketing teams and their agencies on UGC,
carousels, and on-site widgets.

• Delivered 60+ client projects within budget and to target go-live, maintaining a 97% service rating.

Omnichannel personalisation platform recommending products based on customer behaviour | Early growth stage (~40
employees)
Progressed from Support Analyst to Project Manager within 9 months, taking full client delivery ownership and working with
agency partners on campaigns.

• Company-wide NPS turnaround from -42 to +10, delivering 10 client projects while maintaining a 100% service rating.

Defence and military reserves | Ran in parallel with civilian career throughout

• Sergeant. Held roles including Platoon Sergeant, Phase 2 Training Instructor, and Lead Physical Training Instructor (ARPTI Advanced) in 1 Sqn HAC. Left in 2026 after completing overseas operations in 2025.