Yunus Emre

Scaled $6M+ in active ecosystem AUM and contributed to $1B+ in cumulative platform trading volume through high-retention institutional partner pipelines and automated B2B acquisition channels.
Drove 1,000+ first-time depositors (FTDs) through a curated network of 20–30 Tier-1 KOL and institutional B2B partners, maintaining a high average deposit value per user.
Maintains 500+ daily active traders executing automated strategies across platform infrastructure.
Led cross-functional coordination across product, engineering, quant, data, and marketing teams in a fully Mandarin-speaking organisation, translating technical infrastructure into high-conversion partner-facing go-to-market narratives.
Drove MENA-focused market expansion strategy with reach across Turkey and Europe; represented the exchange as commercial lead in company-official livestreams and Twitter Space events.
Contributed to the commercial architecture and go-to-market strategy for the 300 SPARTANS pooled copy-trading product, directly driving 50%+ of roadmap improvements shipped over six months; identified and resolved critical API issues with the engineering team ahead of go-live.

Drove exchange growth across Turkey and global markets through influencer partnerships, crypto trading community engagement, and targeted user acquisition campaigns.
Collaborated with product and engineering teams on feature alignment, release testing, and user-need translation; directly improved platform quality and partner retention.
Executed localised marketing and retention initiatives delivering sustained engagement and long-term deposit growth.

Identified, onboarded, and managed top-tier P2P merchants across target markets; developed tailored retention programmes to sustain liquidity and drive trading volume.
Managed merchant relationships and resolved operational escalations with risk and compliance teams; aligned merchant incentives with platform volume targets to grow regional liquidity.

Developed, tested, and deployed systematic algorithmic trading strategies across perpetual crypto and forex markets; built verified copy-trader profiles on major exchanges.
Architected a private VPS environment running multi-exchange API routing (REST/WebSockets) for proprietary automated copy-trading bots; gained deep expertise in order execution mechanics, latency optimisation, and risk management parameters.

Compulsory service completed

Drove user acquisition and trading volume growth in the Turkish market through strategic KOL and influencer partnership programmes.
Identified, negotiated, and managed high-value KOL partnerships; tracked channel performance and optimised strategies for sustained ROI.
Developed market-specific acquisition frameworks tailored to Turkish crypto community behaviours and preferences.
Collaborated with regional and global teams on campaign planning, content localisation, and community engagement to maximise conversion and retention.

Built and managed Turkish community from 1,000 to 6,000+ members; hosted AMAs and Binance Livestreams to drive brand awareness and user education.
Organised KOL events and cross-marketing partnerships to expand regional footprint.

Managed social media channels and executed livestream and AMA events to drive community growth and engagement.
Secured an average of 2 strategic partnerships per week through Twitter Space events and cross-marketing initiatives.