Wong Sing Yaw
Results-driven Business Development professional with 2+ years of Web3 experience specializing in KOL partnerships, influencer marketing, and growth across Southeast Asia. Progressed from managing BD and KOL strategies at BTCC to leading senior-level partnership and growth initiatives at Pionex.
Known for building high-impact influencer networks, driving user acquisition, and delivering measurable campaign results across SEA markets.
Experience
Senior Business Development Manager
Pionex
Led KOL acquisition and partnership strategy across global markets, driving user growth and brand exposure.
Built and managed a high-performing influencer network across Twitter, YouTube, Telegram, and TikTok.
Executed data-driven campaigns delivering strong performance in traffic, engagement, and conversions.
Negotiated and optimized partnership deals including CPA and revenue share models to maximize ROI.
Collaborated with cross-functional teams to align influencer strategy with overall business growth objectives.
Led multi-channel marketing campaigns including email, social, paid ads, and influencer partnerships to boost brand visibility and conversions.
Collaborated with marketing, design, and product teams to align BD initiatives with company goals and OKRs.
Used analytics to monitor performance, interpret data, and optimize strategies for improved ROI.
Drove digital growth through SEO, content optimization, and strategic partnerships to increase reach and engagement.
Built and maintained strong relationships with KOL and ecosystem partners across SEA markets to support sustained user acquisition.
Business Development Manager
BTCC
Education
Taylor’s University
Bachelor of Business (Honours)