Faith Nyambura
Marketing and events professional with 5 years’ experience across digital communications, content, and live activations, with a strong focus on Web3 and fintech communities. Known for turning complex work into clear, trustworthy messaging, building engaged audiences through content and events, and owning projects from idea to delivery. Experienced in newsletters, websites, partnerships, community growth, and user education, with a track record of driving adoption, retention, and brand trust under pressure.
Experience
Founder/ Host & Content Lead
Soko Chain Africa
- Leading a Founder-led content and media brand focused on blockchain, Web3, and emerging technologies across Africa and global markets.
- Developing and executing LinkedIn-first content strategies that position the Founder as a thought leader through educational and insight-driven content.
- Translating complex technical and regulatory topics into clear, compelling social content that builds trust and supports pre-sale journeys.
- Own end-to-end content operations including audience research, content pillars, copywriting, social calendars, publishing, and performance analysis.
- Producing and repurposing podcasts, panels, and founder conversations into high-performing shortform social content.
- Collaborating with founders and ecosystem partners on co-marketed content to drive awareness and inbound demand.
- Use analytics and experimentation to continuously refine messaging, formats, and engagement strategies.
Lead Business Developer/Digital Marketer
Gochapaa Ltd
- Led Go-to-Market & Ecosystem Growth: Spearheaded the launch strategy for the GoChapaa Wallet, coordinating across Product, Marketing, and Community teams to ensure seamless rollout achieving 1,000+ signups in the first two weeks.
- Ecosystem Partnerships: Spearheaded 10+ strategic partnerships, including collaborations with Tether and Bybit, driving ecosystem growth, user acquisition, and brand visibility across Africa’s Web3 landscape through campaigns with blockchain startups, tech hubs, and student communities.
- Cross-Chain Collaboration & Community Building: Engaged diverse communities through Twitter Spaces, campus tours, and localized activations, driving wallet awareness and boosting user conversion by 20%.
- Influencer & KOL Engagement: Designed and executed KOL and micro-influencer campaigns across Africa, increasing campaign reach by 40% and fostering meaningful engagement around Gochapaa’s ecosystem.
- Strategic Events & Ecosystem Visibility: Organized and moderated GoChapaa Wallet launch panels featuring ecosystem leaders, strengthening brand credibility and nurturing relationships with founders and partners.
- Data-Driven Product Feedback Loop: Collaborated closely with tech and product teams to integrate user feedback and market insights into product improvements contributing to a 25% increase in user retention.
- Analytics & Market Insights: Leveraged analytics to identify market gaps, optimize campaign strategies, and inform business development decisions aligned with Web3 user trends.
Content/Event Ambassador Kenya
Nodo
- Oversaw the creation of 50+ educational blog posts, quizzes and surveys on emerging Web3 technologies, garnering over 1 million views collectively
- Executed KOL campaigns by collaborating with Web3 influencers and content creators to expand platform reach, growing telegram community to 500+ active members within 2 months.
- Utilized analytics tools to track KPIs, such as click-through rates, session duration, and conversion rates. Through data-driven insights, we optimized content topics, posting schedules, and event formats, resulting in a 15% improvement in event site visits and engagement.
- Implemented targeted social media campaigns that resulted in a 200% growth in our X and LinkedIn following and a 300% increase in engagement across platforms, measured through shares, likes, and comments.
- Orchestrated four major industry events, attracted over 600 attendees cumulatively. These events generated 20% increase in platform signups, social media engagements and facilitated key partnerships within the Web3 ecosystem
Business Development Manager Kenya
Telkosh Global Communications
- Increased annual revenue generation by 25% through strategic business acquisitions, partnerships and client expansions.
- Generated 15 new client accounts within the first year, leading to a 25% increase in the customer base.
- Implemented a new sales strategy that led to a 40% increase in sales in the first quarter.
- Spearheaded the introduction of a new product in the country and closed the first client whose influence resulted to a 15% increase in market share.
- Team Leadership-I led a team of 6 sales representatives, resulting in a 25% increase in their collective sales performance.
Sales Operations Coordinator
Bura Collections
- Managed customer communications and natured relationships, leading to a 10% increase in customer retention within the first six month.
- Conducted market research and collecting data relevant to the business.
- Develop and maintain relationships with key customers to ensure optimal client retention and achieve long-term partnership.
- Monitored inventory levels, ensured optimal stock availability and implemented stock tracking system which reduced stockout by 20%
- Manage revenue and expenses to maintain the consistent growth of the business.
Education
Binance Academy
Web3Birdge
University of Nairobi
Bachelor of Commerce
Nairobi, Kenya
Skills
Ecosystem BuildingPartnership DevelopmentFounder SupportCommunity EngagementBusiness DevelopmentProject ManagementMarketing & CommunicationData & AnalyticsStrategic ThinkingStakeholder ManagementProblem SolvingCollaborationAdaptabilityCommunicationEntrepreneurial MindsetSEOSalesforce CRMProject ManagementMicrosoft Office SuiteDigital AnalyticsAI Sales Tools (Reply.io, Upollo)
REFEREES
Lisa Wanjiru
Chief Operations Officer Gochapaa
Mobile No: +254700062943 Email: lisa@gochapaa.com
Allabakshu Shaik
Chief Regional Officer Telkosh Global Communications
Mobile No: +96655306278 Email: allabakshu@telkosh.com
Samuel Joseph
Marketing Manager Nodo
Mobile No: +2348075862543 Email: samuel@emurgo.africa